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All Journal Majalah Ilmiah Bijak PRAGMATIS Jurnal Manajemen dan Bisnis
Teruna, Dipa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Service Quality, Training, and Development Mutual Support with Service Technology in Indonesia Private Companies Ardiansyah, Tedy; Teruna, Dipa
Majalah Ilmiah Bijak Vol 21, No 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3645

Abstract

In the technological era, every company is required to be able to serve its customers efficiently and quickly. However, not all services can be provided by technology. Because of this, companies are required to strike a strike a balance between humans (human touch) and technology. The aim of this research is to determine the relationship between informants and other informants for service quality, training, and development, to find out the model of informants using service quality, training, and development, and to find out comparisons. a one-industry model between banking and insurance for service quality and training and development. This is qualitative research with a phenomenological approach. Phenomenologists describe the main points of each informant's life experiences. Phenomenologists describe in detail from informants where the informants feel a phenomenon. The sample determined that four informants had expertise in their fields, as evidenced by their top positions in their companies. The analysis of this research was assisted by qualitative tools from Nvivo 12, and there is no doubt about international evidence, especially in data testing or analysis tests. The research instrument was adopted from previous research and assisted by theoretical studies to simplify and help determine policies for the company's after-sales service. The results obtained by three informants had strong and moderate relationship values for each informant included. The model obtained has novelty in the indicators, which gives rise to five indicators. Meanwhile, the comparison between banking and insurance informants is unique or novel in terms of gender, position, and type of company.
Company Policy Model on Products and Services in the Implementation of After Sales Services in Indonesia Teruna, Dipa; Ardiansyah, Tedy
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3377

Abstract

After-sales service is a key part of maintaining and increasing customers for companies, both for products and services, but the problem is that it is very complicated to maintain, let alone increase customers. The problems that arise are classic problems in the form of company illnesses in the form of service quality, product non-conformities, stock and delivery, employee training, IT systems and technology, and internal coordination for changes in technology and products. The aim of this research is to find out from the informants what the most dominant key words are that are often mentioned by the informants and how to compare gender and type of company in producing the most dominant variables for after-sales service. This is qualitative research with a phenomenological approach. Phenomenologists describe the main points of each informant's life experiences. Phenomenologists describe in detail from informants where the informants feel a phenomenon. The sample determined that five informants had expertise in their fields, as proven by their top positions in their companies. The analysis of this research was assisted by qualitative tools from Nvivo 12, and there is no doubt about international evidence, especially in data testing or analysis tests. The research instrument was adopted from previous research and assisted by theoretical studies to simplify and help determine policies for the company's after-sales service. The results obtained were that five informants had strong and moderate relationship values for each informant included. The comparison diagram or chart test is unique in that each informant, whether gender, female, or male, shows that the customer service variable has the strongest relationship with after-sales service. 
Dual Model of Marketing and Branding during the pandemic in Indonesia Ardiansyah, Tedy; Teruna, Dipa
Majalah Ilmiah Bijak Vol 19, No 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2135

Abstract

The problem in marketing and branding is that it is not easy where in 2021 almost a dozen companies will close which will result in company losses and disrupt the Indonesian economy. This research of the purpose to find out the similarities in the perception in the form of words from each informant regarding marketing and branding strategies, and secondly is to think of something a new model of marketing and branding. The research was carried out employing a qualitative case study approach, where the sample was taken from 5 informants who had validity and credibility. The analysis carried out was assisted by using the Nvivo version 12 tools which led to a cluster analysis to find out the similarities in marketing and branding perceptions as well as an analysis map to bring up a new model of marketing and branding. The findings confirmed the premise, which was based on cluster analysis, that all informants had the same and strong perceptions when it comes to marketing and sales, branding strategies, which is evidenced by the Pearson correlation coefficient between 0.41-0.60. Then Map Analysis for Branding, Map Analysis for Online and Conventional Marketing and Map Analysis for Social Media form a new model in carrying out marketing and branding during the pandemic in Indonesia. The advantage of the model formed is a combination of marketing strategies and branding of informants with one another.
Strategi Marketing Untuk Menguasai Market Anak Dan Remaja Di Era Digital Teruna, Dipa; Ardiansyah, Tedy
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4421

Abstract

In today's digital era, mastering the children and adolescent market is a strategic challenge for business actors, considering that this group has unique characteristics, both in terms of consumption behavior and digital interaction patterns. Lifestyle changes driven by technology and massive social media penetration make traditional marketing approaches less effective for this segment. The purpose of this study is to formulate a relevant marketing strategy in mastering the children and adolescent market amidst the increasingly strong digitalization. This study uses a qualitative grounded theory approach, involving four key informants consisting of directors and president directors of companies who have experience in handling the children and adolescent market. The data collection process was carried out through in-depth interviews, which were then analyzed using nvivo 12 to facilitate the analysis, the analysis study only focused on comparing two informants, either male or female. The results of this study found six main codes that are important foundations in marketing strategies for this segment, namely: Brand, Channel, Customer, Marketing, Product, and Digital. In addition, 25 supporting variables were identified that contributed to the success of mastering the children and adolescent market, which is also a new finding in this study. It is hoped that these findings can be a practical reference for companies in developing more adaptive and effective strategies in facing the dynamics of the ever-growing digital market.
Co-Authors Ardiansyah, Tedy