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All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Flora, Veronika
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Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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BRAND DAN KEPUTUSAN PEMBELIAN (STUDI KASUS PADA CAFÉ EXCELSO KUPANG) Flora, Veronika
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 3 No 2 (2020): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v3i2.729

Abstract

Tujuan penelitian ini adalah untuk mengetahui peranan brand terhadap keputusan pembelian konsumen pada cafe Excelso Kupang. Motode penelitian yang digunakan adalah mix method desain concurrent embeded, dengan metode kuantitatif sebagai metode primer. Hasil penelitian lewat pengolahan kuesioner menunjukkan bahwa brand berpengaruh signifikan dan berkontribusi sebesar 49,8% terhadap keputusan pembelian. Secara umum PT Excelso Multi Rasa memiliki segmen pasar berpenghasilan menengah ke atas, dengan Standar Pelayanan Operasional ditetapkan seragam di seluruh outlet nya termasuk di café excelso Kupang, konsumen kebanyakan berjenis kelamin laki-laki, datang dalam grup (lebih dari satu orang), hampir semua pengunjung memiliki mobile phone dan memiliki akun media sosial, sehingga mudah untuk mengenali brand perusahaan serta produk dan pelayanan yang ditawarkan. Beberapa konsumen juga merupakan tamu dan atau peserta seminar di Hotel Amaris yang letaknya satu bangunan dengan cafe excelso ini, dan beberapa juga pernah berkunjung ke outlet café excelso yang ada di luar Kota Kupang.
The The Role of Traditional Food Menu in Improving NTT Cultural Tourism Promotion at Sylvia Kupang Hotel Zakharia, Friend; Milyardo, Boiris; Flora, Veronika
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i6.1953

Abstract

This research entitledthe role of traditional food menu’s as accultural promotion medium (case study on Hotels Sylvia kupang )based on the problem as we usually know in the sale of food products in the hotel industry,it canot be separated from the sales of cultured menu’s such as chinese food,european food, Japanese food,and various other types of menu’s regardless of the potential pecualiarites of regional food.this study aims to determine the role of tradisional food menu’s as a medium for cultural promotion. Data collection was carried out by documentation,direct observation and olso interviews with several   informant, namely departie chef and manager of food and beverage related to traditional food menu’s sold in Sylvia Kupang Hotel then processed the data correctly according to the data obtained from the Hotel Sylvia Kupang.The conclusion from the results of the data concludedthat the role of traditional food menu’sas a media for cultural promotion in Slyvia Hotel has its own charm for local guests,outside the region or abroad. Because of its uniquenessand distinctive characteristics that distinguish it from other food menu’s that are always sought after by guests who come to stay at Sylvia Hotel. And also promoting traditional food that is characterized by regional specialties throughelectronic media namelywhatsapp,instagram,and facebookto the general public. So the traditional food is growing and its existence is preserve.
Co-Authors Milyardo, Boiris Zakharia, Friend