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All Journal Enrichment : Journal of Management Proceeding Mulawarman International Conference on Tropical Public Health
Edi Suhartono
Universitas Bojonegoro
Economics, Econometrics & Finance Public Health

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Customer Prefrency Analysis in The Design of Traditional Fruit Retail Smees in Bojonegoro Moh. Saiful Anam; Edi Suhartono
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

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Abstract

The decision of consumers to choose products in traditional fruit retail SMEs is not only based on one attribute, such as price or brand. They see a product as a whole, namely by looking at the combination of features and attributes that exist. After seeing the combination of features and attributes of the existing product, the buyer is faced with a trade-off situation before making a decision. On the other hand, a traditional fruit retail SME must understand consumer desires for the products they will sell. The above problems can be overcome by using the Conjoint Analysis method. This method can be used to understand consumer preferences and perceptions. The results obtained from this method are the relative importance level of the attributes and level of fruit and packaging products chosen by consumers, marketing segmentation, and the relative importance of the technical response of traditional fruit retail SMEs in Bojonegoro. With this method, the company can design product packaging according to the attributes and level of consumer choice that are tailored to the technical capabilities of a traditional SME.
Comparative Analysis of the Implementation of the Malcolm BaldrigeCriteria for Performance Excellence (MBCfPE) on Healthcare ServicePerformance at Community Health Centers (Puskesmas): A Study ofCOVID-19, Tuberculosis, and HIV Program Edi Suhartono
Mulawarman International Conference on Tropical Public Health Vol. 2 No. 2 (2025): The 4th MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

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Background : Analysis of the Implementation of the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE) on Healthcare Service Performance at Community Health Centers (Puskesmas) Objective : 1. analyzed COVID-19 management at Dumai City Health Centers using a quantitative cross-sectional design involving 129 respondents 2. assessed the performance of Licin Public Health Center, Banyuwangi, in TB control using the MBCfPE framework 3. examined the achievement of Minimum Service Standards (SPM) for healthcare services among populations at risk of HIV in Depok City Health Centers using a cross-sectional design across 38 centers Research Methods/ Implementation Methods : Malcolm Baldrige Results : From the results of all journals taken using the Malcolm Balgride method, very good results were shown. Overall, these studies demonstrate that the Malcolm Baldrige framework is an effective tool for evaluating and improving healthcare service performance, particularly in leadership, strategic planning, and customer focus dimensions. Continuous implementation of Baldrige principles is essential for achieving excellence and sustainability in public health service delivery.
Co-Authors Moh. Saiful Anam