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Analysis of Factors Influencing Consumer Behavior on Plant-Based Foods Products through Theory of Planned Behavior and Green Marketing Approach Wirahadi Saputra; Lamhot Henry Pasaribu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7427

Plant-based foods in Indonesia have become a concern in recent years. This study explores the factors that influence consumer intentions and behavior towards plant-based food products in Indonesia by conducting an empirical study on Green Rebel, one of the brand and manufacturer of plant-based foods in Indonesia. The conceptual model used in this study uses the standard theory of planned behavior model. This study adds the green marketing variable as a new variable in addition to the relationship between attitudes, subjective norms, and perceptions of behavioral control, intentions and behavior so that there is a novelty in this study. Behavioral intention is expected to mediate the relationship with actual behavior. This research was conducted on consumers of plant-based foods from Green Rebel with a total of 173 research subjects. Data analysis was performed using the partial least square quation model (PLS-SEM) method and analyzed using Smart PLS 4.0 software. The results of the study show that attitudes positively influence behavioral intentions, as well as subjective norms, perceived behavioral control, and green marketing. The results also show that intention mediates the relationship between attitudes, subjective norms, behavior control, and green marketing with actual behavior. Green marketing directly has an influence on behavior without the need to be mediated by intention.

THE INFLUENCE OF MARKETING ACTIVITIES IN SOCIAL MEDIA ON PURCHASE INTEREST THROUGH MEDIATION OF CUSTOMER BRAND ENGAGEMENT, SOCIAL BRAND ENGAGEMENT, AND BRAND EQUITY IN HOUSEHOLD EQUIPMENT RETAIL CUSTOMERS IN INDONESIA Kahlil Gibran Ardha Yassin; Lamhot Henry Pasaribu
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 10 No 2 (2023): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v10i2.4351

Global pandemic Covid-19 that has hit people hard contributed to the rise in digital media usage, such as social media. Not only as a medium to communicate among people but more than that, social media become a promotional tool for firms to promote their products or services. This study wants to know the influence of social media marketing activities of home appliances brands in Indonesia to purchase intention through mediating customer brand engagement, social brand engagement, and brand equity. This research uses a quantitative approach with an online survey of 404 sample respondents and analyses it with the Smart-PLS program. The results show social media marketing activities positively influence all mediation variables (consumer brand engagement, social brand engagement, and brand equity), and purchase intention as a dependent variable get positive influence by customer brand engagement and brand equity. Only social brand engagement has a low positive influence on the dependent variable. For managerial implications, it shows if social media marketing activities its become important to do for firms and less recommended for social brand engagement. Other routes for future research are presented.Keywords : SMMA; Digital; Covid-19; Home appliances; Social media.

Analisis Pengaruh Fasilitas E-Banking, Kualitas Layanan dan Media Sosial Pada Kepuasan Nasabah Serta Loyalitas Nasabah: Studi Kasus Pembukaan Rekening Britama Secara Online di Jabodetabek Muhamad Akbar Ginanjar; Lamhot Henry Pasaribu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6242

The development of digital technology has impacted the banking sector, particularly in providing services that increasingly facilitate customers. One example is the BRImo mobile banking app developed by BRI, which integrates mobile banking, internet banking, and electronic money services. This app offers various features, including online account opening, making it easier for customers to conduct banking transactions anytime and anywhere. BRImo has recorded the highest number of users in Indonesia, surpassing other banking apps like BCA and Mandiri. Online account opening through BRImo has proven successful, especially during the COVID-19 pandemic, with the addition of 1.1 million new accounts. This research also discusses a comparison of the online account opening features between BRImo and other banking apps, as well as the role of social media in enhancing customer loyalty. Social media serves as an effective promotional tool and is an important factor in building a positive image and influencing customer satisfaction. Based on previous studies, the quality of e-banking services and social media promotion has been shown to affect customer loyalty. The aim of this study is to analyze the impact of e-banking services, service quality, and social media on customer satisfaction and loyalty at BRI. The findings of this study are expected to provide insights for the development of digital services and marketing strategies for BRI.

Pengaruh Kualitas Layanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Prioritas Bank Muamalat Bandung Yunis Rafiulafidah Yusfa; Lamhot Henry Pasaribu
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1327

Perbankan syariah di Indonesia menunjukkan pertumbuhan pesat, termasuk dalam layanan prioritas bagi nasabah kaya, yang memicu persaingan ketat antara bank seperti Bank Muamalat dan BSI dalam merebut pasar strategis ini. Penelitian ini menganalisis pengaruh kualitas layanan dan kepuasan terhadap loyalitas nasabah prioritas Bank Muamalat di Bandung, dengan pendekatan terstruktur berdasarkan model SERVQUAL dan teori perilaku konsumen untuk merumuskan strategi retensi yang lebih unggul dan relevan. Penelitian ini menggunakan pendekatan deskriptif kausalitas dengan desain cross sectional, melibatkan 116 nasabah prioritas Bank Muamalat Bandung yang dipilih berdasarkan kriteria tertentu, dan dianalisis menggunakan regresi linier berganda setelah melalui uji validitas, reliabilitas, dan asumsi klasik dengan bantuan SPSS. Hipotesis yang diuji mencakup pengaruh positif kualitas layanan dan kepuasan, baik secara parsial maupun simultan, terhadap loyalitas nasabah prioritas. Hasil analisis deskriptif menunjukkan bahwa responden menilai kualitas layanan, kepuasan, dan loyalitas dalam kategori “Sangat Baik”, dengan penilaian tertinggi pada aspek kepercayaan dan rekomendasi, serta ruang perbaikan kecil pada responsivitas dan kesesuaian harapan. Tiga hipotesis yang diajukan terbukti, yakni (1) Kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas, dengan kontribusi sebesar 15,7% (p=0,022 < 0,05), (2) Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas, dengan kontribusi yang lebih besar yakni 72,6% (p=0,000<0,05), dan (3) Kualitas layanan dan kepuasan nasabah secara simultan berpengaruh signifikan terhadap loyalitas, dengan kontribusi gabungan sebesar 88,3% (p=0,000 < 0,05).

Analisis Pengaruh Fasilitas E-Banking, Kualitas Layanan dan Media Sosial Pada Kepuasan Nasabah Serta Loyalitas Nasabah: Studi Kasus Pembukaan Rekening Britama Secara Online di Jabodetabek Muhamad Akbar Ginanjar; Lamhot Henry Pasaribu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6242

The development of digital technology has impacted the banking sector, particularly in providing services that increasingly facilitate customers. One example is the BRImo mobile banking app developed by BRI, which integrates mobile banking, internet banking, and electronic money services. This app offers various features, including online account opening, making it easier for customers to conduct banking transactions anytime and anywhere. BRImo has recorded the highest number of users in Indonesia, surpassing other banking apps like BCA and Mandiri. Online account opening through BRImo has proven successful, especially during the COVID-19 pandemic, with the addition of 1.1 million new accounts. This research also discusses a comparison of the online account opening features between BRImo and other banking apps, as well as the role of social media in enhancing customer loyalty. Social media serves as an effective promotional tool and is an important factor in building a positive image and influencing customer satisfaction. Based on previous studies, the quality of e-banking services and social media promotion has been shown to affect customer loyalty. The aim of this study is to analyze the impact of e-banking services, service quality, and social media on customer satisfaction and loyalty at BRI. The findings of this study are expected to provide insights for the development of digital services and marketing strategies for BRI.

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