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All Journal Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Innovative: Journal Of Social Science Research
Latif, Alfa Taufan
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Faith in the Digital Age: The Impact of Religious Influencers on Followers’ Religious Engagement Latif, Alfa Taufan; Kuntoro, Diadji
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18723

Abstract

This study examines how followers derive meaning from religious influencer content and its significance in their daily lives. The research aims to identify the role of religious influencers in shaping religious practices and follower behavior. The subjects of this study are followers of religious influencers on social media, with data collection conducted through in-depth interviews and content analysis. The results indicate that religious influencers, such as Ustaz Hanan Attaki, serve as modern conduits for religious teachings, leading to the formation of new religious practices among their followers. Despite their substantial influence, the appeal of merchandise associated with these influencers remains limited. It can be concluded that religious influencers have a significant impact on shaping religious understanding and practices among their followers.
Co-Authors Bachtiar, Willy Kuntoro, Diadji Yuningsih, Asri