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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Abbasi, Hila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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FACTORS INFLUENCING MOBILE BANKING ADOPTION IN IRANIAN CLIENTS Mousavian, Seyed Javad; Abbasi, Hila
Journal of Business And Entrepreneurship Vol. 9 No. 1 (2021): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2021 Edition)
Publisher : APPS Publications

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Abstract

Today, learning to use a mobile phone is an opportunity for financial institutions and banks to take advantage of it in a competitive environment. Therefore, this research aims to study factors affecting the adoption of mobile banking in Iran. For collecting research data, we used a questionnaire. A necessary sample of this research was selected among referred bank customers in Iran. Finally, 309 questions were suitable for this research, and structural equation modeling was used for data analysis. Results showed that, among of 7 hypotheses, five hypotheses were confirmed, and two hypotheses were rejected. In other words, founded relative preference, founded consistency, perceived competence, perceived integrity on theory of mobile banking adoption were confirmed and perceived ease and perceived benevolence on theory of mobile banking adoption were not confirmed. Finally, the final hypothesis, namely, attitudes of mobile banking adoption on behavioral intentions about mobile banking use, was confirmed.
Co-Authors Mousavian, Seyed Javad