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Anindya, Aprilia Dwi Marta
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Economics, Econometrics & Finance Education Other

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Influence of Islamic Financial Literacy, Religiosity on Interest Customer with Moderation Promotion Anindya, Aprilia Dwi Marta; Hakim, Luqman
Economic Education Analysis Journal Vol 10 No 2 (2021): Economics Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i2.46336

Abstract

The purpose of this study is to determine the effect of Islamic financial literacy and religiosity on interest in becoming a customer in Islamic banks with promotion as a moderating variable. This research is a quantitative research. The sample used in this study was 100 students of State Universities in Surabaya with a purposive random sampling technique. The questionnaire was used as a data collection technique. While the data analysis technique used descriptive statistics and multiple linear regression. For moderating variables using the MRA test. The results of this study indicate that there is a partial or simultaneous influence between the variable X on the Y variable, while the promotion variable in this study does not moderate the independent and dependent variables. Based on this research, students are expected to be able to apply the knowledge they have acquired by learning about Islamic financial literacy including deepening religious knowledge to be applied in everyday life.
Influence of Islamic Financial Literacy, Religiosity on Interest Customer with Moderation Promotion Anindya, Aprilia Dwi Marta; Hakim, Luqman
Economic Education Analysis Journal Vol 10 No 2 (2021): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i2.46336

Abstract

The purpose of this study is to determine the effect of Islamic financial literacy and religiosity on interest in becoming a customer in Islamic banks with promotion as a moderating variable. This research is a quantitative research. The sample used in this study was 100 students of State Universities in Surabaya with a purposive random sampling technique. The questionnaire was used as a data collection technique. While the data analysis technique used descriptive statistics and multiple linear regression. For moderating variables using the MRA test. The results of this study indicate that there is a partial or simultaneous influence between the variable X on the Y variable, while the promotion variable in this study does not moderate the independent and dependent variables. Based on this research, students are expected to be able to apply the knowledge they have acquired by learning about Islamic financial literacy including deepening religious knowledge to be applied in everyday life.
Co-Authors Luqman Hakim