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All Journal Infotech Journal International Journal of Business Economics (IJBE)
Sela, Shiyrah Theosebes
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MEDIA SOSIAL UNTUK PEMBELAJARAN DALAM MENDORONG DIGITALISASI PADA MASYARAKAT 5.0 BAGI MAHASISWA PEMBELAJARAN JARAK JAUH Sela, Shiyrah Theosebes; Paulina, Christine
INFOTECH journal Vol. 9 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/infotech.v9i2.7332

Abstract

Penggunaan media sosial untuk berbagai tujuan seharusnya lebih sederhana, lebih murah namun lebih bermanfaat. Penelitian ini mengkaji penggunaan media sosial untuk pembelajaran dengan mendorong digitalisasi pada masyarakat 5.0. Untuk pengumpulan data, kuesioner telah dibagikan secara luas dan dikirimkan ke mahasiswa pembelajaran jarak jauh melalui formular Microsoft Forms. Penelitian ini menggunakan metode gabungan dengan menggunakan metode kuantitaif untuk pengolahan data dan kualitatif untuk menganalisa hasil untuk mendapatkan temuan bagi pertanyaan penelitian sebagai berikut: (1) Bagaimana media sosial mendukung pembelajaran?, (2) Berapa lama dalam sehari orang saling terhubung melalui media sosial?, ( 3) Bagaimana media sosial mendukung masyarakat dalam mendorong digitalisasi?, (4) Bagaimana seharusnya pembelajaran yang dilakukan dalam digitalisasi menuju masyarakat 5.0. Penelitian ini terbatas pada lingkup perguruan tinggi pembelajaran jarak jauh dan seharusnya dapat diaplikasikan pada organisasi Pendidikan lainnya untuk penelitian selanjutnya.
FACTORS IN LEARNING MANAGEMENT SYSTEM TO OUTREACH ONLINE LEARNING ALUMNI ENGAGEMENT IN HIGHER EDUCATION Sela, Shiyrah Theosebes; Ikhsan, Ridho Bramulya; Yuniarty
INFOTECH journal Vol. 10 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/infotech.v10i1.9190

Abstract

The global education will not be limited to a place, time and condition. A non-state university in Indonesia through its online learning makes it happened so everyone can experience learning. In providing high quality education, this non-state university facilitates the learning process with Learning Management System equipped with features that will support students. This support will strengthen the bonds between the students and the university even after graduation. The uniqueness of this paper is aiming to find out the essential factors of the Learning Management System that outreach alumni engagement in online learning, not regular type of students, and how the factors work through the Learning Management System. The online learning students interact and collaborate virtually with the lecturers, among students, administration staff, and so on that will impact to the bonds or the sense of belongings among them. A questionnaire with open questions, was distributed through social media to the online learning students. The questionnaire was created using Microsoft Forms and Mentimeter. Mixed method was used to analyze data collected. Quantitative method was used to calculate the data and then quantitative method for interpreting the findings. The findings which are the essentials factors to outreach alumni students will be benefits for the university, online learning institutions, also other parts that required the information to manage the alumni to create alumni engagement.
Customer Experience Dimension on Word of Mouth (EWOM) and The Intention to Revisit The Lounge of an Airline at Airport Sela, Shiyrah Theosebes; Kuswindi, Bintarina; Nurlitha Sir, Putri
International Journal of Business Economics (IJBE) Vol 5, No 2 (2024): MARCH - AUGUST 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v5i2.18493

Abstract

Purpose – This research aims to explore the customer experience through its factors which are cognitive, emotional, and sensory evaluation on Word of Mouth (EWOM) and the intention to revisit. This research will investigate the perceived comfort together with customer satisfaction.Methodology – This research used a quantitative method with a cross sectional study approach. Primary data was collected online using Google Form as the questionnaire. The respondents were the visitors of Batik Air Lounge at Soekarno-Hatta airport. A probability sampling technique was used with a simple random sampling technique. Confirmatory Factor Analysis was used to test the research instrument. Structural Equation Model was used to analyze data.Findings – This research found that cognitive evaluation has no effect on perceived comfort, while the emotional and sensory evaluation do. The cognitive, emotional, and sensory evaluation have effect on the customer satisfaction. The perceived comfort has the effect on customer satisfaction, and together influence the Word of Mouth (WOM) that may lead customer to revisit.Originality/Novelty – The novelty of this research are the perception and the satisfaction of customer are found to be able to influence the WOM and intention to revisit.Implications – This research suggests building the perception and satisfaction of customer to influence the WOM that create an intention of customer to revisit.
Co-Authors Ikhsan, Ridho Bramulya Kuswindi, Bintarina Nurlitha Sir, Putri Paulina, Christine Yuniarty