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All Journal Jurnal Manajemen Bisnis Syariah GREAT: Jurnal Manajemen dan Bisnis Islam
Triyanto, Abdi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Bauran Pemasaran (7P) Terhadap Keputusan Orang Tua Memilih Sekolah (Studi Kasus: SMPIT Ihsanul Fikri Mungkid) Izzati, Fajri Nurul; Triyanto, Abdi
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 1, No 2 (2024): Journal of Management And Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62108/great.v1i2.759

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence) pada keputusan orang tua peserta didik memilih SMPIT Ihsanul Fikri Mungkid sebagai tempat anaknya bersekolah. Metode dalam penelitian ini menggunakan metode kuantitatif. Dengan sumber data dari data primer dan data sekunder. Teknik pengumpulan data mengunakan kuesioner. Metode analisis dalam penelitian ini menggunakan metode PLS-SEM dengan bantuan software SmartPLS 4.1. Penelitian ini menggunakan responden yang berjumlah 135 orang tua peserta didik aktif di SMPIT Ihsanul Fikri Mungkid sebagai sampel dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa variabel product, promotion, people dan process berpengaruh signifikan terhadap keputusan orang tua memilih sekolah dan variabel price, place, dan physical evidence secara parsial tidak berpengaruh signifikan terhadap keputusan orang tua memilih sekolah. Secara simultan, variabel product, price, place, promotion, people, process, dan physical evidence berpengaruh terhadap keputusan orang tua memilih sekolah.
Pengaruh Gaya Hidup, Kesadaran Halal, dan Word of Mouth Terhadap Keputusan Pembelian Steak Moen-Moen di Kota Depok Hamidah, Hamidah; Triyanto, Abdi; Kamal, Mustafa
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 2, No 1 (2025): Journal of Management And Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/great.v2i1.848

Abstract

AbstractThis study aims to determine the effect of lifestyle, halal awareness, and word of mouth on purchasing decisions for moen-moen steak in Depok city, using primary data with questionnaires distributed to Muslim communities aged ≥ 17 years who have bought and consumed moen-moen steak products at Depok city branches. The sampling technique used non-probability sampling techniques with a purposive sampling approach. Respondents in this study totaled 115 respondents. The data analysis technique uses the SEM-PLS method with the help of SmartPLS 4.1.0.8 software. The results of this study state that partially halal awareness and word of mouth have a significant positive effect on purchasing decisions, while lifestyle has no significant positive effect on purchasing decisions. Lifestyle, halal awareness, and word of mouth together (simultaneously) have a significant positive effect on purchasing decisions for Moen-Moen Steak in Depok city.
Kajian Kritis Peluang dan Tantangan Pendampingan Sertifikasi Halal UMKM: Systematic Literature Review (SLR) Nijuar, Peri; Handoko, Luqman Hakim; Triyanto, Abdi
Jurnal Manajemen Bisnis Syariah Vol 5, No 1 (2025): Jurnal Manajemen Bisnis Syariah:MABIS
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mabis.v5i1.14745

Abstract

This study aims to identify trends, opportunities, and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the halal certification process, as well as to examine the role of the government and related institutions. This research employs a Systematic Literature Review (SLR) method with a PRISMA-P approach. The data used is secondary data in the form of documents indexed on Google Scholar and Sinta from 2019 to 2024. Data was downloaded using Publish or Perish (PoP) software. The results show a significant increase in publications related to halal certification guidance in 2023 specifically. The opportunities for MSMEs related to halal certification are increased consumer trust, market expansion, and increased product value. 1 However, MSMEs also face challenges such as limited capital, complex procedures, and a lack of information. Therefore, one of the important roles of the government is to issue self-declare regulations for halal certification and the support of the Halal Product Assurance Organizing Body (BPJPH) and Halal Inspection Institution (LPH).   
Co-Authors Hamidah . Izzati, Fajri Nurul Luqman Hakim Handoko Mustafa Kamal Nijuar, Peri