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Pemanfaatan Media E-Commerce dalam Memasarkan Produk UMKM Budidaya Lidah Buaya Di Griya Cendekia Desa Curug Ardiansyah, Reno; Prihanto, Adi; Ani, Anri; Idvan, Idvan; Nurrahman, Ardian
Jurnal Ilmiah Mahasiswa Mengabdi Vol. 2 No. 1 (2022): [Juni s.d. Juli] Jurnal Ilmiah Mahasiswa Mengabdi (JIMAWAbdi)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmab.v2i1.18663

Abstract

Pengabdian ini berjudul Pemanfaatan Media e-commerce dalam Memasarkan Produk UMKM Budidaya Lidah Buaya di Griya Cendekia Desa Curug Kecamatan Gunung Sindur Kab. Bogor, bertujuan memberikan penyuluhan dan memberikan pemahaman serta mengimplementasikan manajemen pemasaran yang efektif dan efisien bagi pelaku UMKM, utamanya bagaimana mengetahui pengaruh bauran pemasaran terhadap keputusan pembelian secara e-commerce guna meningkatkan pemasaran dan menentukan kebijakan secara tepat guna mencapai pemasaran e-commerce yang maksimal. Metode yang digunakan berupa penyampaian materi secara langsung diskusi dan wawancara mengenai manajemen, pengelolaan keuangan, pemasaran produk dan penerapan MSDM dalam pengembangan UMKM. Kata Kunci: UMKM Griya Cendekia; Manajemen; Pemasaran; Keuangan; e-commerce
Peningkatan Kinerja Ditinjau dari Kepemimpinan Transformasional, Motivasi Kerja dan Kedisiplinan melalui Kualitas Sumber Daya Manusia pada Sekretariat Jenderal Dewan Ketahanan Nasional Ardiansyah, Reno; Mukrodi, Mukrodi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.956

Abstract

This research aims to 1) To determine and analyze the influence of transformational leadership on the quality of human resources. 2) To determine and analyze the influence of work motivation on the quality of human resources. 3) To determine and analyze the influence of discipline on the quality of human resources. 4) To determine and analyze the influence of transformational leadership on employee performance. 5) To determine and analyze the influence of work motivation on employee performance. 6) To determine and analyze the influence of discipline on employee performance. 7) To determine and analyze the influence of the quality of human resources on the performance of Secretariat General Wantannas employees. The research method used in this research is a descriptive-quantitative statistical method using SmartPLS (Partial Least Square) software ver 3.2.8 with the PLS Analysis model. The population in this study was 140 people. In this research, the sampling technique used was simple random sampling. Thus, the number of saturated samples used was 100 respondents. The results of this research show that: 1) There is a positive and significant influence of Transformational Leadership on the Quality of Human Resources. 2) There is a positive and significant influence of work motivation on the quality of human resources. 3) There is a significant and significant influence of discipline on the quality of human resources. 4) There is a significant and significant influence of Transformational Leadership on Performance. 5) There is a positive and significant influence of work motivation on performance. 6) There is a positive and significant influence of discipline on performance. 7) There is a significant and significant influence on the quality of human resources on performance.