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All Journal Jurnal Ilmu Komunikasi International Journal of Multidisciplinary: Applied Business and Education Research
Dui, Rayan
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology

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Adoption of E-Payment Systems in the Philippines Raon, Camille Jeremy B.; De Leon, Myra V.; Dui, Rayan
Jurnal ILMU KOMUNIKASI Vol 18, No 1 (2021)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.68 KB) | DOI: 10.24002/jik.v18i1.3197

Abstract

Studi ini bertujuan untuk mengeksplorasi faktor-faktor yang memengaruhi konsumen Filipina dalam mengadopsi sistem pembayaran elektronik. Analisis korelasi Spearman digunakan untuk menganalisis data yang dikumpulkan dari 83 karyawan Departemen Pemasaran perusahaan yang menggunakan pembayaran belanja online. Hasil penelitian menunjukkan bahwa signifikansi dari konstruk, yaitu perceived risk, trust, security, use of web-assurance seals, perceived use, dan perceived advantage tidak memadai untuk menentukan hubungannya dengan niat mengadopsi sistem pembayaran elektronik. Oleh karena itu, faktor yang digunakan dalam penelitian ini bukanlah satu-satunya faktor pendorong yang akan memengaruhi keputusan pelanggan.
The Anteceding Role of Past Experience, Electronic Word-of-Mouth, and Emotional Intelligence on the Determinants of Purchase Intention of Green Skincare Products Dui, Rayan; Siapno, Ezekiel; Paredes, Miguel Paolo
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 6 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.06.05

Abstract

The researchers analyzed the factors influencing Filipino millennials' intention to purchase green skincare products based on data from 454 respondents (n=454) residing or working in the National Capital Region. The Theory of Planned Behavior mainly guides the analysis to elucidate positive and significant correlation among Past Experience, Electronic Word-of-Mouth, and Emotional Intelligence on the determinants of intention to purchase green skincare products: Attitude, Subjective Norm, and Self-Efficacy. The results show that Past Experience and Emotional Intelligence have a moderate impact, whereas Electronic Word-of-Mouth has a lesser effect on the key determinants of purchase intention. The current study proposes increased information sharing through marketing campaign strategies such as brand partnerships, the creation of social care groups, fear appeal marketing (FAM), social listening, customer surveys, sales promotions, and verbal persuasion. Future research on the subject may consider various demographics, such as Generation X and Z, and the male market. Finally, to extend the study on green skincare products considering the relationship between antecedent variables.
Co-Authors De Leon, Myra V. Paredes, Miguel Paolo Raon, Camille Jeremy B. Siapno, Ezekiel