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All Journal Language Circle : Journal of Language and Literature
Onchoke, Aunga Solomon
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Languange, Linguistic, Communication & Media

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Bribe and Bribery Labeling in Kenyan Anti-Corruption Discourse: A Conceptual Metaphor Perspective Onchoke, Aunga Solomon; Eric, Okwako
Language Circle: Journal of Language and Literature Vol 15, No 1 (2020): October 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v15i1.25063

Abstract

Corruption in Kenya has been a particularly large problem since its independence from British rule in 1963. This paper explores the motivation behind a cultural specific metaphor of bribe and bribery labeling in Kenya as seen from the conceptual metaphor viewpoint. The study identifies and explains the different terms relating to a bribe and bribery, describes social-cultural values in Kenya, and accounts for the cognitive processes involved in their interpretation. The data includes a list of terms collected from traffic police officers, public transport workers and commuters from different parts of Kenya. These metaphors were identified by the Metaphor Identification Procedure (MIP) created by Pragglejaz Group (2007) and analyzed using the Cognitive Metaphor Theory from Lakoff and Johnson (1987). The results reveal that language spoken by a society is an essential part of its culture, and the lexical distinctions drawn by each language reflect culturally important features of objects, foods, institutions, games, air we breathe and other activities in the society in which the language operates. We argue that conceptual metaphors are conduits of communication, and it is prudent to apply the cognitive linguistic approach for their better contextual appreciation. This paper concludes by suggesting further avenues for research into socio-cultural metaphors, and by calling for the government to innovate new ways of fighting corruption because the players have invented ingenious ways of communicating about it metaphorically beyond comprehension for a lay person.
Place Names in Ekegusii Language: A Cognitive Linguistics Approach Onchoke, Aunga Solomon
Language Circle: Journal of Language and Literature Vol 16, No 1 (2021): October 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v16i1.31253

Abstract

This paper analyses place names in the Ekegusii language from the cognitive linguistics point of view. The study is grounded on three objectives: to identify and explain the Ekegusii names of places, to describe the social cultural values, and to account for the cognitive processes involved in their mapping, analysis and elucidation. The data comprises of a list of Ekegusii place names collected from two counties, Kisii and Nyamira, by interviewing people through snowballing, and later holding a panel discussion with selected elders regarding the mapping processes and meanings associated with them. The Cognitive Metaphor Theory was used to map them to the different types of conceptual domains. Findings from this study show that place names in Ekegusii are conceptualized as seasons, topography, people, animals, plants and objects (as source domains which are social-culturally determined), and portray their cultural identity and tradition. The study concludes by suggesting further research in onomastics, especially on metaphor and metonymy in other languages of the world.
Co-Authors Eric, Okwako