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All Journal Journal of Community Service and Empowerment Journal of Management, Economic, and Accounting
Sari , Dian Septiana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Empowering comunity in creating business opportunities in Pahlawan Village, Batu Bara Regency Sari , Dian Septiana; Irawan, I.
Journal of Community Service and Empowerment Vol. 2 No. 2 (2021): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v2i2.16590

Abstract

The growth of small businesses plays an important role in the economic development of the community. Unfortunately, many regions are less able to develop small businesses even though their regions have various economic potentials. The purpose of this community service program was to empower rural communities in creating culinary business opportunities. This community service program was carried out by a team from the Universitas Pembangunan Panca Budi by involving the community in Pahlawan Village, Batu Bara Regency. The method used was through lectures and focus group discussions. The materials presented and discussed were business administration management and marketing management. Observation activities were carried out to evaluate the results of community service activities. The evaluation results show that the people in the Pahlawan Village need to develop alternative business strategies, improve business management, and identify various factors for marketing activities for culinary businesses.
Analysis Of The Business Development Strategy Of The "Lamhot" Staple Food Stalls In Facing Operational Obstacles And Market Competition In Sunggal District, Deli Serdang Regency Sitorus, Indra Benny; Sari , Dian Septiana
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.849

Abstract

This study analyzes the development strategy of Lamhot Grocery Stores in facing operational constraints and competition in Sunggal District. Staple food stalls face challenges from modern minimarkets, limited capital, stock management, and transaction recording. This qualitative research uses interviews, observations, and documentation, analyzed with the Miles and Huberman model. Results show strengths in location, customer relationships, and pricing; weaknesses in financial recording and product variations. Opportunities come from stable demand, while threats come from modern retail and changing consumption. Suggested strategies include improving recordkeeping, diversifying products, improving services, digital promotion, and managing working capital to improve business competitiveness.
The Effect Of Price And Product Quality On Repurchase Interest In Ud Kunyahan Medan Potato Chips Azura, Siti; Sari , Dian Septiana; Agustin , Roro Rian
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1465

Abstract

This study aims to examine the effect of price and product quality on repurchase intention on UD Kunyahan Medan potato chips. The number of respondents is 40 customers from UD Kunyahan Medan who buy directly through the owner. Quantitative research method with multiple linear regression data analysis techniques, The data collection tools are observation, documentation and interviews. The data processing tool is SPSS Version 23.0. The results show that Price has a significance value of 0.010 <0.05 and a calculated value of 2.728> t table 2.026192, then H₀ is rejected and H₁ is accepted. Thus, it can be concluded that Price has a positive and significant effect partially on Repurchase Intention. Product Quality has a significance value of 0.001 <0.05 and a calculated t value of 3.522> t table 2.026192, then H₀ is rejected and H₂ is accepted. Thus, it can be concluded that Product Quality has a positive and significant partial effect on Repurchase Intention. The calculated F value is 28.060 > F table 2.85 with a significance value of 0.000 < 0.05. Thus, H₀ is rejected and H₃ is accepted. This shows that simultaneously, the variables Price and Product Quality have a significant effect on Repurchase Intention.
The Influence Of Product Quality, Product Design, And Product Variation On Product Innovation In The Store Sm Binjai Bed Sheets Lucky, Intan Diah; Sari , Dian Septiana; Agustin , Roro Rian
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1505

Abstract

This study aims to determine the effect of product quality, product design, and product variation on product innovation at the Sm Sprei Binjai Store. This study used a quantitative method involving 67 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that t-test, the calculated t value is 10.820, which is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that product quality has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of 2.918, which is greater than the t-table of 1.99 with a significance level of 0.005. Thus, H2 is accepted and H0 is rejected, which means that product design has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of -0.208, which is smaller than the t-table of 1.99 with a significance level of 0.836. Thus, H3 is rejected and H0 is accepted, which means that product variation does not have a partially significant influence on product innovation. The results of the simultaneous test of the F count value are 82.043 with a significance level of 0.000, so it can be concluded that simultaneously the variables of product quality, product design and product variation have a significant influence on the dependent variable, namely product innovation.
The Effect Of Price And Product Quality On Purchase Interest In Zaennissa Snack Rengginang In Medan Anggraini, Dinda Dwi; Sari , Dian Septiana; Utama , Hendra; Dayu , Wulan
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1514

Abstract

This research aims to determine the influence of price and product quality on purchasing interest in Rengginang Zaennissa Snack Medan. This research used quantitative methods involving 72 respondents. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using statistical formulas, namely using the normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this research show that the results of this study indicate that the t-test results obtained a calculated t value of 94.012 greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that price has a positive and partially significant influence on consumer purchasing interest. The calculated t value of 42.462 is greater than ttable 1.99 with a significance level of 0.000. Thus, H2 is accepted and Ho is rejected, which means that product quality has a positive and partially significant influence on consumer purchasing interest. The calculated F value is 10127.477 with a significance level of 0.00o. Because the calculated F value of 10127.477 is greater than Ftable 3.13, it can be concluded that simultaneously the product quality and price variables have a significant influence on the dependent variable, namely purchasing interest.
Co-Authors Agustin , Roro Rian Anggraini, Dinda Dwi Azura, Siti Dayu , Wulan Lucky, Intan Diah SATRIYAS ILYAS Sitorus, Indra Benny Utama , Hendra