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All Journal Journal of Community Service and Empowerment Journal of Management, Economic, and Accounting
Sari , Dian Septiana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Empowering comunity in creating business opportunities in Pahlawan Village, Batu Bara Regency Sari , Dian Septiana; Irawan, I.
Journal of Community Service and Empowerment Vol. 2 No. 2 (2021): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v2i2.16590

Abstract

The growth of small businesses plays an important role in the economic development of the community. Unfortunately, many regions are less able to develop small businesses even though their regions have various economic potentials. The purpose of this community service program was to empower rural communities in creating culinary business opportunities. This community service program was carried out by a team from the Universitas Pembangunan Panca Budi by involving the community in Pahlawan Village, Batu Bara Regency. The method used was through lectures and focus group discussions. The materials presented and discussed were business administration management and marketing management. Observation activities were carried out to evaluate the results of community service activities. The evaluation results show that the people in the Pahlawan Village need to develop alternative business strategies, improve business management, and identify various factors for marketing activities for culinary businesses.
Analysis Of The Business Development Strategy Of The "Lamhot" Staple Food Stalls In Facing Operational Obstacles And Market Competition In Sunggal District, Deli Serdang Regency Sitorus, Indra Benny; Sari , Dian Septiana
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.849

Abstract

This study analyzes the development strategy of Lamhot Grocery Stores in facing operational constraints and competition in Sunggal District. Staple food stalls face challenges from modern minimarkets, limited capital, stock management, and transaction recording. This qualitative research uses interviews, observations, and documentation, analyzed with the Miles and Huberman model. Results show strengths in location, customer relationships, and pricing; weaknesses in financial recording and product variations. Opportunities come from stable demand, while threats come from modern retail and changing consumption. Suggested strategies include improving recordkeeping, diversifying products, improving services, digital promotion, and managing working capital to improve business competitiveness.
Co-Authors SATRIYAS ILYAS Sitorus, Indra Benny