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PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KEDAI COFFEE TOFFEE Gambur, Yustina Angela; Panjaitan, Thyophoida W.S.
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

The development of coffee business trends in Indonesia has been going quite rapidly in recent times. One form of the coffee business that is most often found today is the coffee shop. This study aims to determine the effect of product and price on customer satisfaction at Kedai Coffee Toffee Surabaya. The population in this study were consumers who visited the Toffee Coffee Shop in Surabaya and the sample in this study was 50 respondents. Based on the results of data processing with SPSS version 25, it was found that all statement items from all variables were declared valid because r count > from r table and all variables were declared reliable because Cronbach Alpha > 0.6. The results of the normality test stated that the data in this study were normally distributed and declared valid. In the multicollinearity test, the tolerance value of all variables was found to be more than 0.10 and the VIF value was less than 10 so that it can be concluded that the research data did not experience multicollinearity between the independent variables. In the heteroscedasticity test, it can be seen that the points spread over the number 0 on the Y axis and do not form a clear pattern, so heteroscedasticity occurs in the regression model. Multiple linear regression is obtained by the regression model as follows Y = 1,384 + 0,169 X1 + 0,576 X2 . the result of the test for the determinant coefficient (R2) is 0.639, which means that product and price have a strong influence on customer satisfaction by 63,9%. In the t test it was found that product and price had a significant effect on customer satisfaction at Kedai Coffee Toffee Surabaya.
PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KEDAI COFFEE TOFFEE Gambur, Yustina Angela; Panjaitan, Thyophoida W.S.
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of coffee business trends in Indonesia has been going quite rapidly in recent times. One form of the coffee business that is most often found today is the coffee shop. This study aims to determine the effect of product and price on customer satisfaction at Kedai Coffee Toffee Surabaya. The population in this study were consumers who visited the Toffee Coffee Shop in Surabaya and the sample in this study was 50 respondents. Based on the results of data processing with SPSS version 25, it was found that all statement items from all variables were declared valid because r count > from r table and all variables were declared reliable because Cronbach Alpha > 0.6. The results of the normality test stated that the data in this study were normally distributed and declared valid. In the multicollinearity test, the tolerance value of all variables was found to be more than 0.10 and the VIF value was less than 10 so that it can be concluded that the research data did not experience multicollinearity between the independent variables. In the heteroscedasticity test, it can be seen that the points spread over the number 0 on the Y axis and do not form a clear pattern, so heteroscedasticity occurs in the regression model. Multiple linear regression is obtained by the regression model as follows Y = 1,384 + 0,169 X1 + 0,576 X2 . the result of the test for the determinant coefficient (R2) is 0.639, which means that product and price have a strong influence on customer satisfaction by 63,9%. In the t test it was found that product and price had a significant effect on customer satisfaction at Kedai Coffee Toffee Surabaya.
Community-Based Business Planning for Transgender Women’s Economic Empowerment Nugroho, Robertus Adi; Panjaitan, Thyophoida W.S.; Emmanuella, Evelyn Joyce
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.11728

Abstract

This community engagement program was implemented by a team of lecturers and students from Darma Cendika Catholic University in collaboration with PERWAKOS (the Surabaya Association of Transgender Women). The program aimed to promote economic empowerment among transgender women by identifying entrepreneurial potential, examining structural barriers, and formulating realistic recommendations for sustainable livelihood development. The findings indicate that all participants expressed strong interest in engaging in small-scale entrepreneurial activities, particularly in the beauty, retail, and culinary sectors. However, this interest was constrained by several challenges, including limited financial literacy, lack of prior business experience, low levels of intra-community trust, and persistent social stigma. The program produced several tangible outputs, including a documented needs assessment involving 20 community members, the identification of priority business sectors, and consensus-based recommendations for future capacity-building initiatives. Based on these findings, the program recommends that subsequent community engagement efforts prioritize basic financial management training, structured business plan development, and psychosocial support to enhance self-confidence and collective commitment. In addition, facilitating access to inclusive microfinance schemes and strengthening partnerships with supportive institutions are essential to addressing structural barriers. Overall, this program demonstrates that context-sensitive community engagement can serve as an effective foundation for fostering economic self-reliance and organizational strengthening within marginalized transgender communities.