Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Lestari, Goldie Shaumy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENGETAHUAN PRODUK, LABEL ORGANIK KOMUNITAS, DAN PERILAKU PENCARIAN INFORMASI TERHADAP MINAT BELI PRODUK ORGANIK DI KOMUNITAS ORGANIK INDONESIA Lestari, Goldie Shaumy; Sadeli, Agriani Hermita; Pardian, Pandi; Fatimah, Sri
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5200

Abstract

Environmental and food security issues has caused organic farming practice to grow globally, including in Indonesia. One of the problems in Indonesia’s organic farming is the cost of organic certification as well as it’s long process. As a solution to this problem, Komunitas Organik Indonesia took an initiative to form a curration program called White Flower Label to guarantee that their member’s products are indeed organic. This study uses quantitative design and a survey method using questionnaire. The sample size used was 30 respondents. The technique used is explanatory, to explain how product knowledge (X1), community-assessed organic label (X2), and information seeking behaviour (X3) influence purchase intention (Y). The results shows that only information seeking behaviour (X3) has a significant effect on purchase intention, while product knowledge (X1) and community-assessed organic label doesn’t have any significant effect.
Co-Authors Agriani Hermita Sadeli Pandi Pardian Sri Fatimah