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All Journal Journal of Research in Social Science and Humanities Jurnal Bahasa Rupa
Aristarini, Nurul Arifin
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Application of Business Model Canvas for Media Tech Startups VasTech Aristarini, Nurul Arifin
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.257

Abstract

This research explores the application of the Business Model Canvas (BMC) framework in VasTech, a media technology startup in Indonesia, to enhance its business model and operational efficiency. Through a comprehensive situation analysis, primary data was collected via interviews with key executives, including the CEO and VP of Marketing, to understand the company's current business activities and challenges. The study reveals that the BMC facilitates a structured approach for startups to visualize their business models, enabling rapid adaptation to market feedback and fostering innovation. Ultimately, this research underscores the significance of the BMC as a dynamic tool for startups, providing insights into effective business model development and the potential for long-term success in a competitive landscape.
PERANCANGAN PORTAL BERITA DARING MAGAZINC! SEBAGAI MEDIA INFORMASI MAHASISWA Faizal, Mochammad; Aristarini, Nurul Arifin
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.606

Abstract

Magazinc! is one of the mass media managed by Telkom University students, which so far has only focused on publication activities through social media and print magazines. In 2019, Magazinc! do not have a news portal website even though they realize the importance of the website's presence. This article will describe the design process of the Magazinc! website through a mixed-method approach. The necessary data has been collected through triangulation of literature review related to students' news portal website design, interviews, questionnaires, and visual observations, to maximize the validity of this research. Based on the results of data analysis, we found that the typeface used on web pages largely determines the size that should be used for the typography itself. Also, a Magazinc! news portal website has been designed, which can compete with similar websites that already exist within Telkom University. This article can be an example of designing a student news portal website.
Co-Authors Faizal, Mochammad