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All Journal Journal of Tourism Economics and Policy Proceeding Of International Conference On Education, Society And Humanity
Rizqi, Miftahur
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Business Strategy Analysis at PT. Kapitol Era Mas Using The Business Model Canvas and Swot Method Approaches (Case Study: “Coklat Mimpi” Franchise Business Unit) RIZQI, Miftahur; ARDIANSAH, Irfan
Journal of Tourism Economics and Policy Vol. 4 No. 4 (2024): Journal of Tourism Economics and Policy (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1554

Abstract

The rapid development of the modern lifestyle opens great opportunities in the culinary sector, which continues to grow, including in South Tangerang City. This study analyzes the business strategy of the “Coklat Mimpi" business unit, a culinary venture selling bread and chocolate drinks with a simple concept but targeting a broad market. The research uses a qualitative descriptive approach with a case study conducted over 94 working days, including observation, interviews, documentation, and literature review. The analysis is carried out using the Business Model Canvas (BMC) and SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The results indicate that "Coklat Mimpi" excels in attracting working customers, but it also faces weaknesses, including unclear store theme design and the lack of a direct customer feedback channel. The business opportunities are quite significant due to a high number of visitors and close customer relationships, while the main threat comes from competition in the surrounding food business. In conclusion, "Coklat Mimpi” needs to optimize its strengths and opportunities and formulate strategies to overcome weaknesses and threats to sustain and develop the business sustainably.
APPLICATION OF HUMAN RESOURCE MANAGEMENT IN IMPROVING TEACHER COMPETENCE Rizqi, Miftahur
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

The study resulted of field study in MA Darut Tauhid about the management of human resources in improving teacher competence there. The study aims to answer the academic problem of knowing the application of human resource management in improving teacher competence and to know the factors and impediments to improving teacher competence. A method used qualitatively descriptively with the string of phenomena, its data collection techniques by observing, deep interviews, and documentaries, the data analysis used is data reduction, data presentation, and conclusion retrieval, and data recon using data triangulation. The results of this study are that: 1) the application of human resource management in maximizing teacher competence begins with planning, organization, direction, and control; 2) the inclusion factor includes the support of the parents; and 3) teachers are included in a training program. The retard factor is a lack of discipline, so that human resource management professionals are as limited as the means and infrastructure that can impede the teaching and learning.
Co-Authors Irfan Ardiansah