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p-Index From 2021 - 2026
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All Journal Jurnal Studi Komunikasi Jurnal Mahasiswa Komunikasi Cantrik
Pradhipta, Amelia Yeza
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Mekanisme ‘gacha’ dan ‘parasocial interaction’ pemain gim seluler Pradhipta, Amelia Yeza
Jurnal Studi Komunikasi Vol 5 No 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2478

Abstract

This article elaborates how parasocial interaction in freemium mobile game may motivate users to spend money for Gacha, an in-game virtual lottery mechanism in which users will randomly get one or several in-game items with different levels of rarity. The literature review method was used for this article which began with thorough explanations of the main concepts, such as freemium seluler game, microtransactions, Gacha mechanism, and parasocial interaction. This article concludes that seluler game developers creatively designed the game characters to be well-liked by the players through characterization and visual aspects that aesthetically pleasing in hope that gamers may experience parasocial interaction and relationship with one of the characters, which may turn into character attachment. The interaction and attachment will then encourage the players to keep spending money through microtransactions to get the characters or virtual cosmetic items they want through Gacha.
Mekanisme ‘gacha’ dan ‘parasocial interaction’ pemain gim seluler Pradhipta, Amelia Yeza
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2478

Abstract

This article elaborates how parasocial interaction in freemium mobile game may motivate users to spend money for Gacha, an in-game virtual lottery mechanism in which users will randomly get one or several in-game items with different levels of rarity. The literature review method was used for this article which began with thorough explanations of the main concepts, such as freemium seluler game, microtransactions, Gacha mechanism, and parasocial interaction. This article concludes that seluler game developers creatively designed the game characters to be well-liked by the players through characterization and visual aspects that aesthetically pleasing in hope that gamers may experience parasocial interaction and relationship with one of the characters, which may turn into character attachment. The interaction and attachment will then encourage the players to keep spending money through microtransactions to get the characters or virtual cosmetic items they want through Gacha.
“Sound Horeg” dan pembacaan oposisional: Analisis konten Instagram @malangraya_info dalam memaknai sound horeg Sufa, Fauziah Arfayati; Pradhipta, Amelia Yeza
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss2.art3

Abstract

This study analyzes audience reception of the “sound horeg” phenomenon as public speaker-based entertainment in public spaces, sparking debate. The purpose of this study is to understand how the audience interprets “sound horeg” as a form of community entertainment. The research uses a qualitative method. Data were obtained from Instagram user comments on three posts: October 26, 2024, September 22, 2024, and October 28, 2024. The study's results on the “sound horeg” phenomenon, as reported by the account @malangraya_info, indicate that oppositional reading is the most common reception. This study not only highlights that audiences actively interpret media messages based on their individual cultural and social backgrounds, but also that the “sound horeg” phenomenon is predominantly rejected by audiences.
Co-Authors Sufa, Fauziah Arfayati