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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Profesional Jurnal Ilmu Komputer dan Desain Komunikasi Visual JURNAL PUSTAKA KOMUNIKASI JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Widiyastuti, Novrita
LSPR Communication & Business Institute
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Perancangan Brand Identity dan Desain Kemasan Aldo Skincare Nawang Ayu Rahardjo; Novrita Widiyastuti
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 6 No 2 (2021): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v6i2.418

Abstract

Aldo Skincare is a micro, small and medium enterprise (MSME) that sells serum for the face. However, Aldo Skincare's brand identity and packaging design have not yet formed a brand image and communicated product information, making Aldo Skincare unable to compete with similar local competitors. The brand identity was redesigned using the steps of the work according to Wheeler and the steps of the work of designing the packaging according to Klimchuk and Krasovec. As a result, the key message from Aldo Skincare is “For Healthy, Makes Beauty, Simple for Anyone” while maintaining the identity of the colors previously used. Through this design, a new name was created, namely Aglow by Aldo Baskoro with the tagline "Drop of Wholesome". The design, as a product attribute to convey information and strengthen the brand image, is expected to be able to increase the uniqueness and attractiveness, so that it is indirectly expected to be a means of promotion and become the brand of choice for the audience.
ANALISIS PERSONAL BRANDING KOMIKA ‘MONGOL STRES’ DI TELEVISI TAHUN 2014-2018 (PENELITIAN LANJUTAN) Novrita Widiyastuti
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 7, No 2 (2020): September 2020
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.513 KB) | DOI: 10.31294/kom.v7i2.8749

Abstract

Profesi yang perlu melakukan personal branding adalah komika, istilah untuk penampil pada acara stand-up comedy, agar dapat berbeda sehingga mereknya tidak mudah tenggelam di tengah banyaknya komika saat ini. Obyek penelitian ini adalah Mongol Stres, komika yang tampil di awal kepopuleran stand-up comedy di Indonesia tahun 2011 dan tetap tampil di televisi hingga tahun 2018. Penelitian ini merupakan penelitian lanjutan dari tesis berjudul “Analisis Personal Branding Komika Stand Up Comedy Show di Metro TV (Penelitian Mixed Methods Pada Komika Mongol)” oleh Novrita Widiyastuti pada tahun 2013. Hasil dari tesis ini: Mongol adalah komika yang memiliki persona yang kuat, masuk dalam pendongeng yang observasionalis, yaitu bercerita berdasarkan pengamatan yang ia lakukan sehari-hari. Tujuan dari penelitian: melihat konsistensi dari personal branding yang telah dilakukan oleh Mongol Stres, sesuai dengan kriteria personal branding yang efektif yaitu Spesialisasi dan Konsistensi (Rampersad). Dimensi ini diukur dengan konsep karakteristik yang membentuk persona  komika yaitu Materi dan Delivery (Neal), ditambah delivery yaitu Kostum, Alat Bantu, Suara dan Penampilan Fisik (Helitzer & Shatz). Strategi penelitian: analisis isi, metode pengumpulan data: observasi terhadap video Mongol yang melakukan stand-up comedy di televisi nasional dari tahun 2014 hingga 2018 dan dokumentasi dari berbagai sumber.
WACANA HUMOR PADA TAGAR #MATANAJWAMENANTITERAWAN DI TWITTER Novrita Widiyastuti
Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i2.1442

Abstract

Mata Najwa, a talk show hosted by Najwa Shihab, on September 29, 2020 uploaded unusual video which questioning the existence of Terawan Agus Putranto, The Minister of Health Republic Indonesia at that time, whom never appears in the media to make statement about Government’s treatment of pandemic Covid-19. Mata Najwa tried to attract public’s attention by uploading a video that using empty chair interview technique, pretends Terawan was shows up in the middle of the show. Until the video with hastag #MataNajwaMenantiTerawan became trending topic in Twitter and created new humor discourses from netizens. The humor discourses in this hashtag is interested to be researched, that makes the objective of this research is to discover humor discourses contained in the video #MataNajwaMenantiTerawan, as well as user’s tweets that created new humor discourses in Twitter. Concept framework of this research is concepts about satire, parody, parikena, dan sarcasm. Research method: constructivism paradigm with qualitative type of research. Data collection methods: observing video Mata Najwa duration 4 minutes 22 seconds, timeline on Twitter with hashtag #MataNajwaMenantiTerawan, interview with Executive Producer of Mata Najwa from Narasi TV and documentation from various sources.
Penggunaan Humor dalam Synchronous Computer-Mediated Communication oleh Dosen Selama Pandemi Covid-19 Novrita Widiyastuti; Olivia Deliani Hutagaol
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i1.5137

Abstract

Pandemi Covid-19 yang menyerang Indonesia sejak Maret 2020 mengharuskan perkuliahan dan sekolah dilakukan di rumah dan berjalan secara daring. Seluruh Sivitas Akademika terutama dosen diharuskan bertransformasi dalam memberikan pembelajaran kepada mahasiswa, baik secara materi, metode hingga strategi berkomunikasi dengan mediasi teknologi. Transformasi yang mendadak seperti ini tentunya menemui banyak kendala, tetapi juga ada dampak yang positifnya seperti efisiensi waktu dan biaya. Dampak negatifnya yaitu kurangnya pemahaman mahasiswa pada materi maupun penjelasan dari dosen, hingga stress yang menghinggapi dosen dan mahasiswa. Humor sebagai salah satu cara yang dapat digunakan dosen dalam kelas tatap muka untuk meningkatkan efektivitas pembelajaran, seharusnya juga dapat dimanfaatkan dalam synchronous computer-mediated communication. Namun, penelitian mengenai hal ini belum banyak dilakukan atau juga belum banyak dipublikasikan. Untuk itu, penelitian ini bertujuan untuk mengetahui pemanfaatan humor saat dosen mengajar daring serta untuk mendeskripsikan perubahan dan penyesuaian dalam hal humor yang dilakukan dosen pada pembelajaran termediasi-komputer yang sinkronis selama lebih dari setahun pandemi melanda Indonesia.
Rumus Mengajar Matematika Dengan Humor untuk Pembelajaran Joyful Guru SD dan SMP Widiyastuti, Novrita; Septiana, Rizka
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v7i1.3808

Abstract

Community service program “Teaching Math with Humor” came from government appeal to strengthen this subject since elementary school and has objective to answer the problem of the high anxiety of students regarding mathematics subject, also to increase teachers’ knowledge of humor in the class. IHIK3 as partner has many references about humor in the education, but has obstacle in translations, also has not yet have material that special designed for elementary and secondary school. On the other side, BPMP Province of DKI Jakarta had identified teachers’ needs of teaching method that more joyful, humanist and relevant with deep learning principal. Based on these things, LSPR Institute of Communication and Business collaborates with IHIK3 and BPMP DKI Jakarta design program with name “Formula of Teaching Math x Humor”. The program implementation method consists of 3 stages: 1) Preparation: compiling the materials of the training and evaluation instruments of pre-test and post-test; 2) Implementation: hybrid training for math teachers with 2 primary sessions, “Formula of Teaching with Humor” and “Formula of Witty Math”; 3) Evaluation: activity result report. The evaluations were conducted through quantitative descriptive analysis to pre-test and post-test results. The results of the activity show significantly increasing in knowledge, skills and teachers’ ethics aspect on using humor when teaching math. The comprehension of the participants regarding insert humor techniques was increasing from 13,1% to 73,2%, while the ability to mention about humor formula and demonstrating educative humor examples also has a substantial increase. Most of the participants (94,6%) stated that the training had fulfilled their expectation and gave new insights to create learning that is more joyful. This program shows that humor can be a pedagogic strategy to difficult subject such as mathematics. Similar program should be conducted more and deeper, because it is give benefits to students as well as their teachers. 
Co-Authors Nawang Ayu Rahardjo Olivia Deliani Hutagaol Sari, Florita Septiana, Rizka