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All Journal Jurnal Manajemen Bisnis Jurnal Anestesi Obstetri Indonesia Ranah Research : Journal of Multidisciplinary Research and Development
Alicia, Alicia
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Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
Pengaruh Harga dan Persepsi Konsumen Terhadap Keputusan Pembelian Pengunjung Sematjam Citra 6 Alicia, Alicia; Fajar Dewantara, Yudhiet
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.958

Abstract

Sematjam Café Citra 6 merupakan salah satu café yang mehidangkan makanan vegetarian khas Nusantara, Dengan adanya inovasi terhadap makanan vegetarian yang dilakukan oleh para pihak pengelola Sematjam Café Citra 6 membentuk persepsi konsumen yang dapat berupa persepsi negative atau positif sehingga dapat mempengaruhi keputusan para pengunjung Sematjam Café Citra 6. Selain adanya persepsi konsumen terdapat juga adanya perbandingan harga yang dibandingkan oleh para konsume terhadap makanan vegetarian dan makanan vegetarian yang juga dapat mempengaruhi keputusan pembelian pengunjung. Sehingga penulis melakukan kegiatan penelitian untuk mengetahui seberapa besar Pengaruh Persepsi Konsumen dan Harga Terhadap Keputusan Pembelian Pengunjung Sematjam Café Citra 6. Metode penelitian yang dilakukan oleh penulis yaitu penelitian kuantitatif dengan menggunakan metode purposive sampling. Teknik pengambilan data menggunakan kuesioner yaitu melalui google form. Hasil penelitian ini menunjukkan bahwa 1) Persepsi konsumen berpengaruh terhadap Keputusan Pembelian Pengunjung Sematjam Café Citra 6. 2) Harga berpengaruh terhadap Keputusan Pembelian Pengunjung Sematjam Café Citra 6. Sehingga dengan adanya pengaruh persepsi konsumen dan harga terhadap keputusan pembelian Pengunjung Sematjam Café Citra 6, Pihak pengelola dapat melakukan inovasi produk vegetarian yang dapat menarik para pengunjungnya dan menetapkan harga yang cukup terjangkau untuk para kalangan pengunjung.
Prosedur Ex Utero Intrapartum Treatment (EXIT) pada Janin dengan Fetal Cervical Teratoma: Laporan Kasus Wahyu Wijaya, Dadik; M. Arsyad, M; Lubis, Fadli Armi; Tarigan, M. Dwi Harlianta; Alicia, Alicia
Jurnal Anestesi Obstetri Indonesia Vol 8 No 1 (2025): Maret
Publisher : Indonesian Society of Obstetric Anesthesia and Critical Care (INA-SOACC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47507/obstetri.v8i1.205

Abstract

Prosedur Ex Utero Intrapartum Treatment (EXIT) adalah pendekatan operasi yang jarang dilakukan untuk menangani abnormalitas jalan napas pada neonatus. Prosedur ini bertujuan mempertahankan jalan napas dan oksigenasi janin melalui perfusi plasenta. Laporan ini bertujuan menjelaskan penerapan prosedur EXIT pada janin dengan fetal cervical teratoma, tantangan anestesi, dan penanganan kasus ini. Seorang wanita 27 tahun dengan usia gestasi 32 minggu didiagnosis dengan janin yang mengalami fetal cervical teratoma. Operasi dilakukan menggunakan anestesi umum dengan prosedur EXIT untuk mengamankan jalan napas neonatus. Setelah janin dilahirkan sebagian melalui operasi saesar, intubasi gagal akibat massa servikal besar yang menghalangi akses jalan napas. Meski oksigenasi plasenta dipertahankan selama 15 menit, bayi tidak dapat diselamatkan karena obstruksi jalan napas yang kompleks. Prosedur EXIT memerlukan persiapan intensif, kolaborasi lintas disiplin, dan strategi manajemen jalan napas yang matang. Pilihan anestesi umum mendukung relaksasi uterus maksimal untuk mempertahankan perfusi plasenta. EXIT adalah intervensi penting untuk memastikan pengamanan jalan napas pada janin dengan abnormalitas kongenital. Persiapan yang matang dan kolaborasi antar spesialis merupakan kunci keberhasilan prosedur ini.
Co-Authors Antok Supriyanto Candraningrat, Candraningrat Fadli Armi Lubis Fajar Dewantara, Yudhiet Januar Wibowo M. Arsyad, M Tarigan, M. Dwi Harlianta Wahyu Wijaya, Dadik