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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK MAKE OVER PADA MAHASISWI PENDIDIKAN EKONOMI UNIVERSITAS RIAU Nadhila, Nadhila; Kartikowati, Rr. Sri; RM. Riadi, RM. Riadi
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 7, No 2 (2020): EDISI 2 JULI-DESEMBER 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract: This study aimed to an indicator of the influence of the product quality variable (X1) on purchasing decisions (Y) and the effect of the price variable (X2) on purchasing decisions (Y). This research uses descriptive quantitative method. The population in this stud students of Economic Education of class 2016, 2017, 2018 and 2019 had used MAKE OVER products and who still used MAKE OVER products. While the number of samples in this study were 72 respondents. Data collection techniques in this study were compiled through a questionnaire instrumen that was distributed using a goggle form. Technique data analysis technique used was the coefficient of determination (R2) and the multiple linear regression test. The results in this study indicate that the quality of the product has an effect on purchasing decisions where the tcount is 3.102 ≥ ttable 1.994 and a significant value is 0.003 ≤ 0.05. Price has a significant effect on purchasing decisions where it is obtained t count 9,377 ≥ t table 1,994 and a significant value of 0,000 ≤ 0.05. Multiple linear equation regression Y =. The results of the research coefficient of determination (R2) obtained a value of 0.780 or 78.0%, meaning that this indicates that the variable product quality (X1), price (X2) together have an effect on purchasing decisions 78.0%, and the rest (22.0%). %) found by other factors not included in the study.Key Words : Purchase Decision, Product Quality, Price
MANUSIA MAKHLUK YANG DIISTIMEWAKAN Azizah, Sahara Puan; Nadhila, Nadhila
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The most perfect creatures created by Allah are humans, creatures with the highest rank compared to other creatures created by Allah. Because humans are given the advantage of reason and thoughts so they can differentiate between good and bad, especially humans in living and caring for themselves. Compared to other creatures humans have been given many advantages by Allah SWT. “and we preferred them over most of the creatures that we have created with perfect advantages “(QS. 17/AL Isra’:70). The human form was perfected,”And He formed you and perfected  your form”.(QS. 40/AL Mu’min 64) Human needs have been provided “and for you a residence on earth, and enjoyment until the the appointed time”. (QS. 2/AL Baqarah: 36). Humans as we understand them are God’s most special creatures, the best of God’s creations with all the advantages and virtues given by God. The onlycreatures capable of receiving the almighty’s trust. Therefore, let us use this God-given potential to compete in doing goods deeds.