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All Journal Jurnal Pengabdian Masyarakat Indonesia West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Rahmawati, Berlian
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A Catalyst of Acculturation of Korean Pop Culture Towards Religious Attitude and Habits of BTS Army Indonesia: A Review of Communication Study Nasution, Nadya Amalia; Noffiyanti, Noffiyanti; Rahmawati, Berlian
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1002

Abstract

This research examines how Korean pop culture, especially through the music group BTS, functions as a catalyst in influencing the religious attitudes and habits of their fans (Army) in Indonesia. Using a communication science framework, this research explores the process of intercultural communication that occurs through social media, as well as how the messages conveyed by BTS are constructed, disseminated, and interpreted by their fans. The research method used is a qualitative approach, involving in-depth interviews and participatory observation of members of the Lampung Army. Media content analysis was also carried out to understand the influence of BTS content on fans' religious attitudes and habits. The research results show that the influence of BTS and Korean pop culture creates a complex dynamic between the adoption of new cultural elements and the maintenance of existing religious values. The findings of this research provide insight into the role of communication in cultural acculturation and its impact on non-secular aspects of fans' lives, also contributing to the understanding of how media and intercultural communication can influence religious identity and practice in the era of digital globalization. These findings are important for cross-cultural studies, the sociology of religion, and communication science, and provide practical guidance for researchers and practitioners in the fields of communication and culture.
Sosialisasi Digital Marketing Untuk Pemasaran Produk Guna Meningkatkan Penjualan Umkm Di Desa Margodadi Kecamatan Way Lima Kabupaten Pesawaran Noffiyanti, Noffiyanti; Aurelia, Nindia Junita; Rahmawati, Berlian
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 5 (2024): JPMI - Oktober 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3026

Abstract

Program pengabdian kepada masyarakat dalam bentuk sosialisasi ini dilakukan untuk meningkatkan penjualan produk UMKM di Desa Margodadi, Kecamatan Way Lima, Kabupaten Pesawaran. UMKM memiliki peran penting dalam perekonomian nasional karena mampu membuka lapangan kerja, memaksimalkan potensi desa, dan meningkatkan ekonomi masyarakat. Namun, kurangnya pengetahuan tentang pemasaran digital di kalangan pelaku UMKM di Desa Margodadi menjadi tantangan tersendiri.. Kegiatan sosialisasi ini bertujuan untuk mengedukasi masyarakat, khususnya pelaku UMKM, mengenai manfaat digital marketing dalam memasarkan produk. Metode yang digunakan adalah diskusi dan pemaparan materi tentang digital marketing. Sosialisasi ini diharapkan dapat membantu UMKM di Desa Margodadi meningkatkan daya saing, memperluas jangkauan pasar, dan meningkatkan penjualan melalui strategi pemasaran digital. Dengan memanfaatkan digital marketing, pelaku UMKM dapat menjangkau konsumen lebih luas, meningkatkan efisiensi pemasaran, dan bersaing di pasar global.
A Catalyst of Acculturation of Korean Pop Culture Towards Religious Attitude and Habits of BTS Army Indonesia: A Review of Communication Study Nasution, Nadya Amalia; Noffiyanti, Noffiyanti; Rahmawati, Berlian
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1002

Abstract

This research examines how Korean pop culture, especially through the music group BTS, functions as a catalyst in influencing the religious attitudes and habits of their fans (Army) in Indonesia. Using a communication science framework, this research explores the process of intercultural communication that occurs through social media, as well as how the messages conveyed by BTS are constructed, disseminated, and interpreted by their fans. The research method used is a qualitative approach, involving in-depth interviews and participatory observation of members of the Lampung Army. Media content analysis was also carried out to understand the influence of BTS content on fans' religious attitudes and habits. The research results show that the influence of BTS and Korean pop culture creates a complex dynamic between the adoption of new cultural elements and the maintenance of existing religious values. The findings of this research provide insight into the role of communication in cultural acculturation and its impact on non-secular aspects of fans' lives, also contributing to the understanding of how media and intercultural communication can influence religious identity and practice in the era of digital globalization. These findings are important for cross-cultural studies, the sociology of religion, and communication science, and provide practical guidance for researchers and practitioners in the fields of communication and culture.
A Catalyst of Acculturation of Korean Pop Culture Towards Religious Attitude and Habits of BTS Army Indonesia: A Review of Communication Study Nasution, Nadya Amalia; Noffiyanti, Noffiyanti; Rahmawati, Berlian
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1002

Abstract

This research examines how Korean pop culture, especially through the music group BTS, functions as a catalyst in influencing the religious attitudes and habits of their fans (Army) in Indonesia. Using a communication science framework, this research explores the process of intercultural communication that occurs through social media, as well as how the messages conveyed by BTS are constructed, disseminated, and interpreted by their fans. The research method used is a qualitative approach, involving in-depth interviews and participatory observation of members of the Lampung Army. Media content analysis was also carried out to understand the influence of BTS content on fans' religious attitudes and habits. The research results show that the influence of BTS and Korean pop culture creates a complex dynamic between the adoption of new cultural elements and the maintenance of existing religious values. The findings of this research provide insight into the role of communication in cultural acculturation and its impact on non-secular aspects of fans' lives, also contributing to the understanding of how media and intercultural communication can influence religious identity and practice in the era of digital globalization. These findings are important for cross-cultural studies, the sociology of religion, and communication science, and provide practical guidance for researchers and practitioners in the fields of communication and culture.
Co-Authors Aurelia, Nindia Junita Nadya Amalia Nasution Noffiyanti