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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Journal of Urban Society´s Arts Jurnal Kawistara
Elok Santi Jesica
Gadjah Mada University
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Selling Spectacular Urban Life: Urban Space and Lifestyle in the Promotion Media of Apartment in Yogyakarta Ratna Noviani; Elok Santi Jesica
Journal of Urban Society's Arts Vol 8, No 1 (2021): April 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v8i1.5223

Abstract

This article discusses how urban life is represented through the Barsa City, Uttara the Icon, and The Palace apartment advertisements and promotional videos. Applying Guy Debord's idea of spectacle to examine how urban life is transformed into visualization and commodification, also George Ritzer’s idea of re-enchantment of the disenchanted world and the new means of consumption. This article is aimed to analyze the position of apartments in the urban space of Yogyakarta that is discursively constructed through apartment promotional media. The conclusion of this research shows that apartments are functionalized to create the spectacle of the city. Urban space and life are aestheticized and spectacularized, in which apartments are displayed as part of dramatic and extravagant urban arts. Presented as one-stop-serving buildings, the apartments also promote the fusion of living space, urban style experience, and consumption which lead to the difficulty in distinguishing spatial boundaries. The advertisements and promotional videos of the apartment in Yogyakarta also promote temporal paradox. On the one hand, it promotes time compression and speed, meanwhile, on the other hand it promotes prolonged and extended time to foster consumption in the urban space.
The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia Noviani, Ratna; Jesica, Elok Santi
Jurnal Kawistara Vol 14, No 3 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.97248

Abstract

The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.
The Deep Mediatization of Student Loans: A Case Study of Digital-based Lending Practice in Indonesia Noviani, Ratna; Jesica, Elok Santi
Jurnal Kawistara Vol 14, No 3 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.97248

Abstract

The emergence of digital technology has significantly transformed the lending landscape. One example of the rising influence of digital lending practice targeting university students in Indonesia is Cicil. This digital-based lending platform provides a Peer-to-Peer (P2P) lending service that aims to cater to higher education students who have been frequently excluded from various lending programs. This study explores the deep mediatization of loans within the ecosystem of digital platforms and how it transforms lending practices, as provided by Cicil. Utilizing the concept of deep mediatization by Andreas Hepp (2020) and a case study method, this study reveals that the logic of digital media has been adapted to and transformed lending practices. The practices of lending are becoming driven by datafication and connectivity between loan providers, users, and the digital platform ecosystem, leading to a spatially disembedded financial transaction and generating a sense of participatory and inclusivity in lending practices.
Co-Authors Ratna Noviani