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All Journal Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Business and Applied Management Journal
Maisaroh, Hindun
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Education Management in Building a Strong and Sustainable Brand Image Maisaroh, Hindun; Rohman, M Azka Zulfar; Lama, Alma Vorfi
Business and Applied Management Journal Vol. 2 No. 2 (2025): January-June
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v2i2.507

Abstract

Building a strong and sustainable brand image is a crucial strategy for companies to gain a competitive advantage and foster customer trust and loyalty. A well-established brand image enhances brand recognition while reinforcing consumer engagement and long-term commitment. This article explores essential aspects of building a lasting brand image, ranging from a deep understanding of brand values and identity to the implementation of consistent and authentic communication strategies. Emphasis is placed on continuous innovation, reputation management, and active engagement with target audiences. Through case studies and in-depth analysis, this article discusses the challenges and solutions involved in maintaining a brand image that remains relevant in an ever-evolving market landscape. The findings of this research highlight the significance of social skills development, effective communication, and the ability to handle conflicts constructively as critical components in brand sustainability. Social skills play a pivotal role in strengthening brand-community relationships, while effective communication ensures brand messages are consistently conveyed to maintain credibility and trust. Additionally, the capacity to manage conflicts constructively enhances stakeholder engagement and institutional reputation, particularly in the educational sector. This study provides practical guidance and strategic insights for companies and institutions seeking to build a resilient and impactful brand image in today's dynamic environment.
Pengembangan Mutu Sekolah Melalui Pendekatan TQM Aula, Nur Aimmatul; Maisaroh, Hindun; Lathifah, Umul
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 1, No 1, Desember 2021
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v1i1.13910

Abstract

Efforts in improving the quality of education in its management system emphasize the independence and creativity of schools in processing potential educational resources through collaboration with the government and the community in making decisions to meet the goals of improving school quality. To become a quality educational institution, of course there are efforts made from all elements of the institution. One of the efforts made is by implementing Total Quality Management (TQM). This paper examines the TQM approach in developing a quality school model. The achievements made by a quality school can be seen in the context of student achievement, both academic and non-academic. This research method uses a qualitative descriptive approach, and the type of research used is library research, which is collecting data or scientific papers related to the object of research or data collection that is library in nature. The results found There is a trilogy of managerial processes in improving quality, namely quality planning, quality control, quality improvement. 
Co-Authors Aula, Nur Aimmatul Lama, Alma Vorfi Lathifah, Umul Rohman, M Azka Zulfar