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All Journal ARS: Jurnal Seni Rupa Dan Desain Journal of Multimedia Trend and Technology
Wiratama, Danang Adi
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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City Brand Logo Design Methodology Using Local Citizen Participation Approach Wiratama, Danang Adi; Nugroho, Chendri Irawan Satrio
Journal of Multimedia Trend and Technology Vol. 3 No. 3 (2024): Journal of Multimedia Trend and Technology
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/jmtt.v3i3.78

Abstract

The cruciality of a logo for city branding interests is comparable to the need for seriousness in the design process. Several studies have stated that the main problems with city brand logo design methods are: the ineffective involvement of local communities, and the low understanding that city branding is more than just designing a logo. This study aims to formulate a city brand logo design method that (1) involves local communities and (2) is connected to the overall city branding process. To that end, a study was conducted on city branding theory, brand personality, city brand visual identity, including case studies of city brand logo design in Indonesia. The city brand logo design method formulated here is divided into the idea search stage (research, brand personality exploration, city branding concept) and the visualization stage (testing preferences for logo types and their visual elements). At each stage, community involvement is carried out through questionnaires while the design team plays a role in designing alternatives for the community. This proposed method is able to facilitate collaboration between designers and the community in designing the city's visual identity, as well as providing branding output that is (not only a logo and slogan, but) integrated with the brand's personality, core ideas, and all strategies that play a major role in implementing city branding as a whole.
Metode Perancangan Logo Brand Kota dengan Partisipasi Warga Lokal Wiratama, Danang Adi; Budiwaspada, Agung Eko; Wahjudi, Deddy Deddy
Ars: Jurnal Seni Rupa dan Desain Vol 25, No 1 (2022): April 2022
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v25i1.5129

Abstract

Krusialnya logo bagi kepentingan city branding sebanding dengan perlunya keseriusan dalam proses perancangannya. Sejumlah penelitian menyebutkan persoalan utama metode perancangan logo brand kota adalah: tidak dilibatkannya masyarakat lokal secara efektif, serta rendahnya pemahaman bahwa branding kota lebih dari sekadar merancang logo saja. Penelitian ini bertujuan untuk merumuskan metode perancangan logo brand kota yang (1) melibatkan masyarakat lokal dan (2) yang terhubung dengan proses branding kota secara keseluruhan. Untuk itu, dilakukan pengkajian terhadap teori branding kota, personalitas brand, identitas visual brand kota, termasuk studi kasus perancangan logo brand kota-kota di Indonesia. Metode perancangan logo brand kota yang dirumuskan di sini dibedakan dalam tahap pencarian ide (riset, penggalian personalitas brand, konsep branding kota) dan tahap visualisasi (uji preferensi jenis logo dan elemen visualnya). Di setiap tahapnya, dilakukan pelibatan masyarakat melalui kuesioner sementara tim desainer berperan untuk mendesain alternatif bagi masyarakat. Metode usulan ini mampu memfasilitasi kolaborasi desainer dan masyarakat dalam perancangan identitas visual kotanya, serta memberikan output branding yang (tidak hanya logo dan slogan saja, namun) terintegrasi dengan personalitas brand-nya, ide intinya, serta segala strategi yang berperan besar dalam penerapan branding kota secara keseluruhan.
Co-Authors Agung Eko Budi Waspada Nugroho, Chendri Irawan Satrio Wahjudi, Deddy Deddy