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All Journal Ekspektra: Jurnal Bisnis & Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Statistika dan Aplikasinya
Besse Arnawisuda Ningsi
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Analisis Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan Dengan Metode SEM-PLS Besse Arnawisuda Ningsi
Jurnal Statistika dan Aplikasinya Vol 2 No 2 (2018): Jurnal Statistika dan Aplikasinya
Publisher : Program Studi Statistika FMIPA UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JSA.02202

Abstract

This study aims to analyze what factors can affect customer satisfaction and to estimate customer satisfaction models for Bleached Cotton products. Respondents in this study were Bleached Cotton customers. The variables used consist of customer satisfaction variables (Y) as dependent variables and independent variables namely product quality (X1) and service quality (X2) with each variable will be measured by the indicator. The sample in the study was taken as simple as 33 people. The instrument used in this study as a means of collecting virgin using questionnaires / questionnaires. This questionnaire is used to measure the customer satisfaction index. Statements are prepared using a Likert scale with five respondents' answers to customer satisfaction, namely: Strongly Agree (SS), Agree (S), Doubt (RR), Disagree (TS) and Strongly Disagree (STS). The data analysis technique used is Partial Least Square-Strutural Equation Modeling (PLS-SEM) which is used to predict and develop theories. Based on the results of the analysis, it was found that product quality has an effect on customer satisfaction, which means that not all customers will feel satisfied if only with the quality of the product, but there must be other factors. In this study the most positive indicators of production quality so that customer satisfaction can be achieved are performance indicators. While indicators that are less influential on the quality of production causing customer satisfaction to be achieved are indicators of design. Service quality has an effect on customer satisfaction, which means that the higher and better the quality of service provided, it can ensure customer satisfaction can be achieved. The first positive most influential indicator of service quality so that customer satisfaction can be achieved is the assurance indicator. And indicators that are less influential on the quality of production so that customer satisfaction is not achieved is an indicator of empathy. Product quality and customer service can simultaneously influence customer satisfaction so that if these two variables are prioritized, customer satisfaction will be achieved more optimally. Product quality and customer service are measured using indicators of design, performance, conformance, tangiable, emphaty, responsiveness, reliability, assurance are factors that influence customer satisfaction because when viewed from the output obtained.
Analysis of Factors Affecting Teacher Professionalism (Case Study of SMA/SMK teachers in South Tangerang City) Irvana Arofah; Besse Arnawisuda Ningsi; Awaluddin Tjalla; Iva Sarifah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5192

Abstract

Teachers are one of the most important elements of the school education system, and as pioneers in implementing the learning process, teachers attract public attention for their dedicated and loyal work ethic. This study aims to examine the factors that influence the professionalism of SMA/SMK teachers in South Tangerang City in terms of teacher competence, principal leadership and work motivation. the sample was taken at random a number of 150 teachers. The analysis used in this study uses path analysis with the help of SPSS version 25 software. The results of the research on the sub-structure equation I show that the variables of teacher competence and principal leadership have a significant and significant influence on teacher work motivation. In the sub-structure equation II shows that the competence of teachers, Principal leadership and teacher work motivation have an influence on teacher professionalism. Teacher competence has a significant effect on teacher professionalism, both directly and indirectly through teacher work motivation with values of 0.431 and 0.097 respectively. Likewise, the principal's leadership has a significant effect on teacher professionalism, both directly and indirectly through teacher work motivation with values of 0.188 and 0.047, respectively.  
Markov Chain Analysis to Predict Instant Noodle Brand Switching (Case Study: Indomie and Mi Gaga) Fitriani; Besse Arnawisuda Ningsi; Irvana Arofah
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 2 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i2.8993

Abstract

Competition in the use of instant noodle brands in Indonesia makes the instant noodle industry need to conduct market share analysis. One of the market share analyses that can be used is the Markov chain analysis. Markov chain is a mathematical model that describes a system that undergoes a change in status from one state to another stochastically with the aim of seeing the transition of the community in changing the choice of Instant Noodle brands. The Instant Noodle brands used as objects are Indomie, Mi Gaga, and other brands. In this study, the data used is primary data, which is obtained by distributing questionnaires to the people of Pagedangan District as many as 100 respondents were selected using the purposive sampling method. This study aims to determine the prediction results of instant noodle brand switching opportunities and determine the state of market share (market share) of instant noodle brands using Markov Chain. The results of this study indicate the displacement of consumers from the three instant noodle products, namely Indomie, Mi Gaga, and Other Brands, where the probability of Indomie consumer displacement in the next 6 periods will be predicted to increase from 0 by 0.54 or 54%, in Mi Gaga by 0.41 or 41%, while in other brands only 0.05 or 5%. Furthermore, in the Market share of the three instant noodle products, namely Indomie, Mi Gaga, and Other Brands in the next 6 periods, the largest percentage is Indomie, which is 52.62%, while Mi Gaga is 43.11%, and other brands are only 4.28%. This shows that the Indomie sequence is the most in-demand by respondents.
Co-Authors Awaluddin Tjalla Fitriani Irvana Arofah Iva Sarifah