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All Journal Asian Multidisciplinary Research Journal of Economy and Learning
Musika Lubis, Mitra
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Consumer Satisfaction Levels with Bulog Rice in the Cheap Food Movement (GPM) Program in Binjai City: English Wulandari, Suci; Musika Lubis, Mitra
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 5 (2024): November 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/kwzzya46

Abstract

The purpose of this research is to determine the level of consumer satisfaction with Bulog rice in the Cheap Food Movement (GPM) program in the city of Binjai. In this research, the method used is a case study approach, utilizing tools such as Importance-Performance Analysis (IPA) and Customer Satisfaction Index. (CSI). The sample size for this study is 30 respondents using the convenience sampling technique. The characteristics for sample collection are as follows: 1.) Bring an ID card with a Binjai address, 2.) and purchase a minimum of 1 package and a maximum of 3 packages of Bulog products in the Cheap Food Movement (GPM) program in Binjai City. The results of this study indicate that, based on the analysis of Importance-Performance (IPA), attributes found in quadrant I (maximum priority) such as the soft texture of the rice, the bright white color of the rice, and the affordable price offered at Rp.55,000/5kg are the main priorities for consumer satisfaction. Additionally, according to the calculation of the Customer Satisfaction Index (CSI), a value of 87.715 was obtained, which falls within the range of > 81%. This indicates that consumers are satisfied with the purchase of Bulog rice in the city of Binjai as part of the Affordable Food Movement program in Binjai.
Analysis Of Consumer Satisfaction Level with Bulog Rice In The Mobile Market Activities Program In Medan City: English Syahfitri, Alfi; Musika Lubis, Mitra
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 5 (2024): November 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/cea3vz03

Abstract

Bulog (Logistics Agency) is one of the state-owned public companies engaged in food logistics. The general task of Bulog is to carry out development in the field of logistics management through the management of inventory, distribution, and price control of rice, as well as logistics service efforts in accordance with applicable laws and regulations. This research aims to analyze the factors that influence consumer satisfaction levels and to analyze how consumer satisfaction levels with Bulog rice in the mobile market program in the city of Medan. This research was conducted in the Medan Area and Medan Denai sub-districts. The research method used in this study is of the quantitative type, with the sample determination using the Convenience Sampling technique. In this study, the sample size used is 50 respondents. The data analysis used in this study includes multiple linear regression and the Customer Satisfaction Index (CSI). The results of this study indicate that the Price variable (X1) and the Product variable (X2) significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City, while the Promotion variable (X3) and the Place variable (X4) do not significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City. Based on the calculation of the Customer Satisfaction Index (CSI), the satisfaction level obtained is already within the "very satisfied" criteria, which is 86.4%.
Co-Authors Suci Wulandari Syahfitri, Alfi