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Exploring African Leadership: Traditions, Values, and Contemporary Practices Zvavahera, Promise
Journal of Leadership in Organizations Vol 7, No 1 (2025): Journal of Leadership in Organizations
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jlo.95752

Introduction/Main Objectives: This study examines the philosophical influence of African traditions, particularly Ubuntu, on servant leadership in Africa and beyond. It seeks to understand how Africa’s rich cultural heritage can shape leaders who prioritize service and employee well-being. Background Problems: Leadership models from the Global North often fail to capture Africa’s unique cultural dynamics, prompting calls for servant leadership rooted in African values. This study explores the intersection of traditional leadership, contemporary practices, and their impact on governance and socio-economic development. Novelty: This study explores the uniqueness of African leadership by analyzing the interplay between traditional values, cultural heritage, modern practices, highlighting how indigenous philosophies can influence contemporary decision-making and leadership dynamics in a global context. Research Methods: Using a systematic literature review, the study draws insights from 59 peer-reviewed articles, online databases, reports, and textbooks. Sources include JSTOR, Web of Science, Google Scholar, and Scopus. Findings/Results: Findings indicate that Ubuntu embodies values such as humanity and collective responsibility, forming a strong foundation for servant leadership models applicable beyond Africa. The literature highlights gaps in Global North models, which often overlook African leadership realities. Additionally, traditional teachings and oral histories contribute to the sustainability of servant leadership in Africa. Conclusion: This study underscores the significant contribution of Ubuntu to the global leadership discourse. It demonstrates the potential of this philosophy to foster ethical, community-driven leadership that transcends cultural boundaries and can be adapted and applied in diverse contexts worldwide.

The role of supportive ecosystems in nurturing resilient startups and entrepreneurship: A case of Zimbabwe Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2436

Purpose: Consistent with Sustainable Development Goal 8, this study explores the role of supportive ecosystems in nurturing resilient startups and entrepreneurship in Zimbabwe post-COVID-19. Research Methodology: Comprehensive relevant literature drawing on Web of Science, PubMed, Google Scholar, Scopus, ProQuest, and JSTOR was conducted using the Zimbabwe case as the investigative context. Drawing on published peer-reviewed articles and official reports as data sources, fifty-eight articles and reports were thoroughly assessed for this study. Results: The findings revealed that barriers to the growth of startups and entrepreneurial enterprises in Zimbabwe include difficulties in accessing finances, inadequate institutional support, a deficiency of mentorship networks, economic instability, infrastructure deficiencies, regulatory and bureaucratic hurdles, market constraints, and limited consumer purchasing power. The study also noted that the COVID-19 pandemic has created digital transformation and innovation opportunities for startups. Conclusion: This study concludes that the entrepreneurship ecosystem in Zimbabwe is weak and lacks most of the fundamental principles necessary for a thriving entrepreneurial environment. Limitations: Overreliance on secondary data: Depending solely on secondary data sources without primary research may limit the depth of insights and understanding of local nuances and contexts. Contribution: This study emphasizes the value of encouraging public-private partnerships and global alliances to support entrepreneurial ecosystems. This strategy can boost social inclusion, increase job opportunities, and promote economic growth. This study argues that fostering a supportive environment for startups and entrepreneurship can significantly empower emerging economies during post-pandemic recovery efforts.

Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective Chigora, Farai; Ndlovu, Joram; Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.669

Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.

The role of supportive ecosystems in nurturing resilient startups and entrepreneurship: A case of Zimbabwe Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2436

Purpose: Consistent with Sustainable Development Goal 8, this study explores the role of supportive ecosystems in nurturing resilient startups and entrepreneurship in Zimbabwe post-COVID-19. Research Methodology: Comprehensive relevant literature drawing on Web of Science, PubMed, Google Scholar, Scopus, ProQuest, and JSTOR was conducted using the Zimbabwe case as the investigative context. Drawing on published peer-reviewed articles and official reports as data sources, fifty-eight articles and reports were thoroughly assessed for this study. Results: The findings revealed that barriers to the growth of startups and entrepreneurial enterprises in Zimbabwe include difficulties in accessing finances, inadequate institutional support, a deficiency of mentorship networks, economic instability, infrastructure deficiencies, regulatory and bureaucratic hurdles, market constraints, and limited consumer purchasing power. The study also noted that the COVID-19 pandemic has created digital transformation and innovation opportunities for startups. Conclusion: This study concludes that the entrepreneurship ecosystem in Zimbabwe is weak and lacks most of the fundamental principles necessary for a thriving entrepreneurial environment. Limitations: Overreliance on secondary data: Depending solely on secondary data sources without primary research may limit the depth of insights and understanding of local nuances and contexts. Contribution: This study emphasizes the value of encouraging public-private partnerships and global alliances to support entrepreneurial ecosystems. This strategy can boost social inclusion, increase job opportunities, and promote economic growth. This study argues that fostering a supportive environment for startups and entrepreneurship can significantly empower emerging economies during post-pandemic recovery efforts.

Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective Chigora, Farai; Ndlovu, Joram; Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.669

Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.

The role of supportive ecosystems in nurturing resilient startups and entrepreneurship: A case of Zimbabwe Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2436

Purpose: Consistent with Sustainable Development Goal 8, this study explores the role of supportive ecosystems in nurturing resilient startups and entrepreneurship in Zimbabwe post-COVID-19. Research Methodology: Comprehensive relevant literature drawing on Web of Science, PubMed, Google Scholar, Scopus, ProQuest, and JSTOR was conducted using the Zimbabwe case as the investigative context. Drawing on published peer-reviewed articles and official reports as data sources, fifty-eight articles and reports were thoroughly assessed for this study. Results: The findings revealed that barriers to the growth of startups and entrepreneurial enterprises in Zimbabwe include difficulties in accessing finances, inadequate institutional support, a deficiency of mentorship networks, economic instability, infrastructure deficiencies, regulatory and bureaucratic hurdles, market constraints, and limited consumer purchasing power. The study also noted that the COVID-19 pandemic has created digital transformation and innovation opportunities for startups. Conclusion: This study concludes that the entrepreneurship ecosystem in Zimbabwe is weak and lacks most of the fundamental principles necessary for a thriving entrepreneurial environment. Limitations: Overreliance on secondary data: Depending solely on secondary data sources without primary research may limit the depth of insights and understanding of local nuances and contexts. Contribution: This study emphasizes the value of encouraging public-private partnerships and global alliances to support entrepreneurial ecosystems. This strategy can boost social inclusion, increase job opportunities, and promote economic growth. This study argues that fostering a supportive environment for startups and entrepreneurship can significantly empower emerging economies during post-pandemic recovery efforts.

Agritourism and gender equality in developing economies Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 2 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i2.2941

Purpose: This study aims to investigate the role of agritourism in fostering women's empowerment and advancing gender equality in developing economies by assessing its capacity to create inclusive economic opportunities, enhance social status, and influence gender norms. Research Methodology: This study conducts an expansive literature review to examine agritourism's potential to promote gender equality and women's empowerment in developing economies, with Zimbabwe serving as the case study. Comprehensive searches were conducted across Scopus, PubMed, JSTOR, and Web of Science to gather pertinent data. Results: Gender disparities in economic participation, limited resources, inadequate market access, absence of land titles, and constrained decision-making constitute the primary challenges confronting women in agritourism. Nevertheless, given appropriate support, the emerging agritourism sector presents distinctive opportunities to address these challenges by establishing income-generating activities, promoting skills development, and empowering women in agritourism. Conclusions: Literature reveals that a few women own land for agritourism, limiting their economic engagement, empowerment, and decision-making. Gender-based discrimination, patriarchal norms, limited assistance, and finances limit their participation. Zimbabwe, like many developing nations, faces similar issues, highlighting the necessity for women's empowerment policies. Limitations: A key weakness of this study is the reliance on secondary data and the concentration on a single country, which may restrict the generalisability of the findings to other developing economies. Contribution: The insights presented in this study have the potential to shape policies and practices aimed at empowering women in rural Zimbabwe and beyond, fostering gender equality, and contributing to more sustainable and inclusive models of rural development.

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