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All Journal Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Formosa Journal of Sustainable Research (FJSR)
Nursetiani, Andini
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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EVALUASI PERHITUNGAN KOS ORGANISASI SEKTOR PUBLIK (STUDI PADA SMK BISNIS DAN TEKNOLOGI BEKASI) Nursetiani, Andini
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol 6, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i1.2556

Abstract

School is a place of education that belongs to the public sector organization and are not established with the sole purpose of seeking profit. Its true purpose is as an educational service and manifestation to achieve one of Indonesia’s goals which is stated in the Preambule of UUD 1945, namely to educate the citizens of the nation. The aim of this research is to analyze how school determine tuition unit cost for its students, to identify unit cost for education using ABC method and to evaluate the comparison between them. This research took place at SMK Bisnis dan Teknologi Bekasi.SMK Bisnis dan Teknologi Bekasi has three study programs such as Teknik dan Bisnis Sepeda Motor (TBSM), Bisnis Daring dan Pemasaran (BDPM) serta Perbankan dan Keuangan Mikro (PBKM). This research focused on the evaluation of unit cost measurement then compare it with ABC method.The result shows that SMK Bisnis dan Teknologi Bekasi implemented conventional method using previous year’s base rate and this method caused less accurate in determining unit cost which every student need to bear. This research can be one of the recommendation on determining school unit cost for upcoming year.
STP Analysis (Segmenting, Targeting and Positioning) of Private Vocational Secondary Level Educational Institutions: A Study on Business and Technology High School in Bekasi Nursetiani, Andini; Safaria, Siti
Formosa Journal of Sustainable Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i6.9431

Abstract

This study aims to analyze the segmentation, targeting, and positioning (STP) strategies applied by SMK Bisnis dan Teknologi Bekasi, a vocational high school. Through a case study approach, this research reveals how this private vocational institution employs the STP concept in their marketing and promotional efforts. Segmentation is carried out in various dimensions, including geographical and demographic segmentation. The results of the STP analysis demonstrate that the school identifies prospective student segments based on age, educational background, and career aspirations. The position taken by the school is that of an educational provider offering the capability to immediately enter the workforce upon graduation, with study programs aligned to industry needs. In terms of marketing, SMK Bisnis dan Teknologi Bekasi employs measures through social media and digital marketing to reach their targeted segments. Within this context, the study provides insights into how the STP concept can be applied in an educational context and how appropriate marketing strategies can aid educational institutions in achieving their goals
Co-Authors Siti Safaria