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All Journal IJIIS: International Journal of Informatics and Information Systems
Paireekreng, Worapat
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Computer Science & IT

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Framework for UX Based M-Learning Using Learning Style and Recommendation System Nimkoompai, Apichaya; Paireekreng, Worapat
International Journal of Informatics and Information Systems Vol 3, No 3: December 2020
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v3i1.92

Abstract

M-learning plays the key role in the educational industry is increasingly. However, the current use of M-learning is not designed for individual learner style. Consequently, it causes many students not to understand lessons precisely.Not only learning style which determines the course material but also user interface and interaction called user experience (UX). Therefore, m-learning combined learning style and user experience (UX) are also proposed to learners in order to obtain better understanding towards lessons. This study conducts sample group in basic programming subject with pre-test and modeling students' learning style using Felder & Silverman learning style. The results showed that students' have different learning styles. This prototype of User Experience of M-learning (UXML) related to this subject was developed to deliver the appropriate content match to each student's learning style. This courseware serves 4 patterns of derived learning style they are Active, Sensing, Visual andSequential.Hence, the students are able to understand topic easier from recommended course material with mobility features.
A Study of Influence Factors for Advertising on Messaging Applications Towards Mobile Buyer's Decision Making Paireekreng, Worapat; Osathanukroh, Jaruvarintra; Supasak, Chavanit
International Journal of Informatics and Information Systems Vol 2, No 2: September 2019
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v2i2.90

Abstract

The advancement of information technology leads to development of a new business paradigm which is focused on innovative technology. M-commerce seems to be a crucial tool to develop a country rapidly. The combination of messaging application features and business model can build start-up business driven by these technologies. However, the appropriate accessing target group of each business issues to be a main issue in the messaging application usage. This research aims to investigate the influence factors related to advertising on messaging applications. The Mixed method; quantitative and qualitative methods were implemented to investigate such factors. The findings are that three main factors, demographic factors, m-commerce factors, and behavioral factors, affected the buying decision making. Whereas, the demographic factor such as marital status showed no differences in this study. The products such as information technology accessories, beauty products and fashion goods are an important business area for customers focused on m-commerce. In addition, it was found that education had a significant effect towards advertising on messaging applications. Furthermore, the derived influence factors and criteria for advertising on messaging applications were confirmed with online merchants in the focused group method. The main advantage of messaging applications is the ability to interact with merchants and get quick responses. The results can be a guidance for start-up businesses for sustainable development.
Co-Authors Nimkoompai, Apichaya Osathanukroh, Jaruvarintra Supasak, Chavanit