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All Journal IJIIS: International Journal of Informatics and Information Systems International Journal for Applied Information Management
Wang, Chih-Chien
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of the privacy concern and social advertising type on the attitude and behavior Wang, Chih-Chien; Yang, Yolande Yunhsiou; Lin, Ming-Ru
International Journal of Informatics and Information Systems Vol 2, No 2: September 2019
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v2i2.89

Abstract

Nowadays social media can collect consumers' online behavior. The enterprises make the customized advertisement to achieve targeting marketing and close consumers' needs. With the right of privacy, the consumers pay attention to this kind of advertisement. In this study, we made the online questionnaire. Asking the privacy concern, and analyzing the advertising attitude and behavior in a different advertising situation. The result we found that customized advertising made consumers increase positive attitude, but made negative attitude on advertising behavior like click, share, etc. In addition, both male and female have different responses to customized advertisements and intimate products advertisements. The result can serve a reference for manufacturers to make advertising strategies in the future.
Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product Wang, Chih-Chien; Yang, Yolande; Chiang, Meng
International Journal for Applied Information Management Vol. 1 No. 1 (2021): Regular Issue: April 2021
Publisher : Bright Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijaim.v1i1.4

Abstract

Users on social media have increased rapidly in recent years, social media advertising has become a popular marketing tool for companies to promote their products. A feature of social media advertising is that marketers can use customers' online behavior to create customized advertisements, which are also known as targeting ads. In this study, we conducted experimental testing 2 (advertising type) X2 (product type) to see if increased knowledge of social advertising would influence users' attitudes towards ads. We separated two different types of advertising on Facebook, namely remarketing and social support, and two different types of products, which advertised general products and ads about embarrassing products. The results of this study are that the increase in advertising knowledge is able to (1) affect the perceived value of advertisements from different types of products and (2) different types of advertisements do not affect user attitudes towards advertisements. For future research, we recommend focusing primarily on the demographic and environmental variables of digital advertising users about embarrassing products.
Co-Authors Chiang, Meng Lin, Ming-Ru Yang, Yolande Yang, Yolande Yunhsiou