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All Journal IJIIS: International Journal of Informatics and Information Systems Journal of Applied Data Sciences
Tran, Van-Dat
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Exploring The Relationships Among Social Benefits, Online Social Networks Dependency, Satisfaction and Youth's Habit Formation Tran, Van-Dat; Trang, Huynh Ngoc Doan
International Journal of Informatics and Information Systems Vol 1, No 2: December 2018
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v1i2.101

Abstract

Online social network is one of the biggest phenomenon of the Internet, which has attracted many marketers and psychologists to understand social network users' behavior. Recognizing lack of theoretical and empirical attention has been given to this field especially in Vietnam market, this study is conducted to examine the relationships among social benefits, online social network dependency, satisfaction and youth's habit formation in the context of Facebook. The findings of the study of 200 Facebook users indicate that the interrelationship among four factors of social benefits, online social network dependency, satisfaction and habit formation are affected each other. Indeed, online social network dependency among the youth whose age range from 16 to 24 years old is significantly affected by social benefits factor and also lead to the formation of habit. In addition, satisfaction plays a role in determining the habitual use of Facebook. This paper contains a discussion of theoretical and practical implication in marketing and psychology field.
An Exemination Of The Effects Of Service Quality And Satisfaction On Customers Behavior Intentions In E-Shoping: An Empirical Study With Comparision Of Taiwan And Vietnam Tran, Van-Dat; Nguyen, Minh Dung; Linh Vo, Thi Ngoc; Dinh, Thu Quynh
Journal of Applied Data Sciences Vol 2, No 4: DECEMBER 2021
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v2i4.45

Abstract

The purpose of this paper to examine the relationship among e-service quality and e-satisfaction and behavioral intention, to reveal any difference across Taiwan and Vietnam. Data from a survey of 891 online consumers, 409 respondents in Taiwan and 482 respondents in Vietnam were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modeling technique was used to test the research model. Data analysis involved the comparison of two models using structural equations modeling. The prevailed model reveals that e-service quality has a positive effect on e-satisfaction in both Taiwan and Vietnam, explored the influence of customer e-satisfaction on behavioral intention in Vietnam and Taiwan. E-service quality played a stronger positive role for online shoppers in Taiwan as compared to their counterparts in Vietnam. Such differences in determinants of customer satisfaction may due to the market contexts in different parts of the world.
Co-Authors Dinh, Thu Quynh Linh Vo, Thi Ngoc Nguyen, Minh Dung Trang, Huynh Ngoc Doan