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All Journal Jurnal Budaya Nusantara Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Pratiwi, Ilma
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Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ESTETIKA GASTRONOMI NUSANTARA DALAM MEDIA DIGITAL Pratiwi, Ilma
Jurnal Budaya Nusantara Vol 4 No 2 (2021): NUSANTARA & RUANG VIRTUAL
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/b.nusantara.vol4.no2.a3628

Abstract

The development of the digital technology affects how humans perceive aesthetics in digital media. Including how the Indonesia gastronomic presentation is perceived in digital media both visually and audio. Gastronomy is the study of food and food culture. The development of digital information technology creates a space that is full of information, how can information about the Indonesian gastronomy continue to exist in the midst of cross-cultural information on today's digital media. People's behavior is influenced by the perceptions of netizens formed from digital information media, be it social media, television media, film media, even entertainment media on demand. This study uses a phenological approach to describe how the Indonesian gastronomic aesthetics are presented in various digital media platforms, namely social media Instagram, social media Facebook, social media Youtube, digital television media, digital film media, and entertainment digital media on demand. The data was obtained through observation of these various digital media platforms. This study produces a comparison of the aesthetic elements used in each of these digital media and how the existence of Indonesian gastronomy is presented in it.
Sundanese Digital Gastronomy Literacy in Social Media Pratiwi, Ilma; Valentina, Debi; Turgarini, Dewi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.608

Abstract

Social media able to attract digital netizen attention with various features. Social media can also be used as a way to attract user attention and to be able to dig deeper knowledge about Sundanese gastronomy. This study aims to analyze social media accounts containing Sundanese Gastronomy Literacy on Instagram and Youtube. This study wants to analyze and comparing what content is uploaded and how digital literation happen in the process in each social media platform. This study result social media used for promoting and educating about Sundanese Gastronomy. The more interesting the content uploaded, more engaging to follower will result in action whether it is buying, recommending, or coming to the site.
Co-Authors Dewi Turgarini  Valentina, Debi