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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
M. Syahirman Yusi
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Economics, Econometrics & Finance

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Respon Pengunjung Terhadap Atraksi, Aksesibilitas, Amenitas, dan Pelayanan Tambahan Kambang Iwak Park Kota Palembang Fauziawati Fauziawati; M. Syahirman Yusi; Fetty Maretha
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i4.2465

Abstract

This study aims to determine the response of visitors to Kambang Iwak Park as a tourist destination in the city of Palembang. The variables in this study are visitor responses related to components of tourist destinations with tourist attractions, accessibility, amenities, and ancillary services. This study used accidental sampling technique with a total sample of 130 respondents. This research shows that the component of tourist attraction is based on the calculation using the interpretation score that in the strongly agree category of 82%, this means that the statement is stated in accordance with the existing attractions in Kambang Iwak Park. The accessibility component is in the strongly agree category of 86%, this means that the statement is declared appropriate and perfect in the current state of accessibility in Kambang Iwak Park. The amenities component is in the strongly agree category of 84.7%, this means that visitors can still use the Iwak Park facilities and infrastructure that support activities on the object. The ancillary service component is in the very agree category of 81%, this means that the services provided can help visitors and provide visitor satisfaction.
Pengaruh Kualitas Layanan Customer Service Terhadap Kepuasan Nasabah Pada Bank Rakyat Indonesia Cabang Kayuagung Intan Sila; Purwati Purwati; M. Syahirman Yusi
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i4.3052

Abstract

This study analyzes customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Kayuagung Branch. The independent variable in this study is the variable of customer service quality which consists of 5 dimensions, namely physical evidence, reliability, assurance and certainty, and empathy, while the dependent variable in this study is customer satisfaction. The sample in this study amounted to 100 customers using a sampling technique, namely incidental sampling. The analysis technique uses multiple linear regression analysis, the coefficient of determination test, the F test and the t test. This study found that the independent variables simultaneously have a significant effect on customer satisfaction. Partially it shows that the variables of physical evidence and assurance and certainty have a significant effect, while reliability, responsiveness and empathy do not have a significant effect on customer satisfaction
Co-Authors Fauziawati Fauziawati Fetty Maretha Intan Sila Purwati Purwati