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Fahrial
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Immunology & microbiology Law, Crime, Criminology & Criminal Justice

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Journal : Dinamika Pertanian

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ANALISIS USAHA AGROINDUSTRI DAN MARKETING MIX PADA USAHA TAHU DI DESA AIR TAWAR KECAMATAN KATEMAN KABUPATEN INDRAGIRI HILIR PROVINSI RIAU Rafika Putri Aulia; Fahrial
DINAMIKA PERTANIAN Vol. 40 No. 1 (2024): Jurnal Dinamika Pertanian Edisi April 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2024.vol40(1).18869

Abstract

Tofu products are in high demand, but there is a shortage of raw materials to satisfy business requirements, posing challenges for entrepreneurs. This study intends to analyze (1) the characteristics of stakeholders (entrepreneurs, workers, traders, and customers) and the business profile of the tofu agroindustry; (2) the aspects of the tofu agroindustry business (including raw materials, supporting materials, production technology, processes, costs, selling prices, income, efficiency, and added value); and (3) the marketing mix utilized in the agroindustry business. The research was conducted using a survey method in Air Tawar Village, Kateman District, Indragiri Hilir Regency, from February to July 2023. Both quantitative and qualitative data were collected using Hayami and Likert scale methodologies. The findings indicate that (1) entrepreneurs are of productive age, have an average education level of 9 years, possess 14 years of business experience, and have an average of four family members. The workforce is predominantly of productive age, with an average education level of 7 years, 2.5 years of business experience, and two family dependents. Traders and customers typically have an average age of 42 and 40 years, an education level of 12 years, 11 years of business experience, and an average family size of four. This tofu business has been operational for 14 years on a micro scale, supported by equity capital, and employs four workers. (2) The raw material used is primarily soybeans, along with ingredients such as vinegar and water, and other inputs including diesel, firewood, and plastic wrapping. Monthly production costs are IDR 57,468,000, yielding a production output of 14,175 kg of tofu per month, with a selling price of IDR 11,000/kg. The gross monthly income is IDR 155,925,000, resulting in a net income of IDR 72,891,719. The business efficiency ratio stands at 1.88, with added value calculated at IDR 25,855/kg and a profit margin of 86.03%. (3) The marketing strategy for tofu products employs a 7P marketing mix framework specific to the agroindustry, encompassing product, price, promotion, place, people, process, and physical evidence for traders and customers. Entrepreneurs have also received feedback on various aspects, including product, promotion, place, and process, to inform their future strategies.
ANALISIS USAHATANI DAN PEMASARAN CABAI RAWIT (Capsicum frutescens) DI KECAMATAN BANDAR SEIKIJANG KABUPATEN PELALAWAN PROVINSI RIAU Ade Alfina; Fahrial
DINAMIKA PERTANIAN Vol. 40 No. 2 (2024): Jurnal Dinamika Pertanian Edisi Agustus 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2024.vol40(2).21345

Abstract

This research aims to examine several aspects of cayenne pepper farming, including: (1) the characteristics of entrepreneurs and the profiles of cayenne pepper farmers, (2) cultural technology, utilization of production factors, production costs, output, income, and the efficiency of cayenne pepper farming, and (3) marketing elements, which encompass marketing institutions and channels, marketing functions, costs, margins, profit margins, marketing efficiency, and farmers' share of profits. The study utilized a survey method with a sample size of 40 farmers, and data analysis was performed using descriptive qualitative and quantitative techniques. The findings reveal that (1) the average age of farmers is 37 years, comparable to traders and collectors who are aged 37 and 39 years, respectively. The average educational attainment among these farmers is 11 years, typically completing high school, while the average farming experience is about 6 years; traders and collectors have averages of 4 years and 5 years, respectively. On average, farmers support three family dependents. (2) The production of cayenne pepper stands at 488.70 Garapan/Mt, indicating that the output is below the national production level. However, the income levels of farmers are relatively high due to favorable output and prices, with an average net income of Rp 9,254,416,- Garapan/Mt. Therefore, the cayenne pepper business is considered efficient and viable for further development. (3) In terms of marketing, there are two main channels for cayenne pepper distribution: Channel I involves farmers, collectors, retailers, and consumers, while Channel II consists of farmers, retailers, and consumers. Channel II is more efficient than Channel I. Some marketing institutions do not fulfill all marketing functions. The marketing margin for Channel I is Rp. 5,925/Kg, while Channel II has a margin of Rp. 5,300/Kg. The marketing profit for Channel I is Rp. 3,962.06/Kg, compared to Rp. 4,425.48/Kg for Channel II, indicating greater profits for farmers using Marketing Channel II. The inefficiency of the cayenne pepper marketing channel is evident in Channel I, which has a marketing efficiency of 4.38, while traders in Channel II also show inefficiency with a value of 1.91. Overall, Marketing Channel II demonstrates higher efficiency than Channel I, suggesting that higher efficiency values indicate less effective marketing channels.
ANALISIS USAHA AGROINDUSTRI DAN PEMASARAN KERIPIK SUKUN EGA SNACK DI DESA KUMANTAN KECAMATAN BANGKINANG KABUPATEN KAMPAR PROVINSI RIAU Putra Maulana; Fahrial
DINAMIKA PERTANIAN Vol. 40 No. 3 (2024): Jurnal Dinamika Pertanian Edisi Desember 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2024.vol40(3).21363

Abstract

Ega Snack breadfruit chips represent one of the agro-industrial enterprises based in Kumantan Village. The owner of this business employs traditional equipment for production and collaborates with local marketing institutions in Bangkinang to distribute the breadfruit chips. The analysis focuses on three main areas: (1) the characteristics of the entrepreneurs and the profile of the Ega Snack breadfruit chips business; (2) the availability of raw materials, supporting resources, production processes, production costs, revenue, efficiency, business performance, and the added value of Ega Snack breadfruit chips; and (3) the marketing strategies for Ega Snack breadfruit chips within Kampar Regency, Riau Province. This research was conducted using a survey method, with respondents including entrepreneurs and workers from the breadfruit chips agro-industry. Data collection consisted of both primary and secondary data. The analysis encompasses the characteristics of entrepreneurs, business profiles, production processes, the utilization of raw and supporting materials, business performance, and marketing strategies. The research findings indicated the following: (1) The owner of the Ega Snack breadfruit chips business in Kumantan Village was 53 years old, has completed 6 years of education, and possesses 7 years of experience in the industry. The entrepreneur supports two dependents and operates a household-scale business with a workforce of two non-family members and holds a business license. (2) Primary raw materials include breadfruit, while supporting materials encompass water, cooking oil, gas, spices, plastic, stickers, and electricity. The production technology remains basic. The gross income from producing 15 kg of product was IDR 1,500,000, with a net income of IDR 595,313 per production cycle. The efficiency of the Ega Snack breadfruit chips enterprise was measured at 1.66, while the added value from transforming breadfruit into chips was calculated at IDR 14,197.48 per kilogram, yielding a value-added ratio of 47.32%. (3) The marketing of Ega Snack breadfruit chips employed two primary channels: the first channel involved direct sales to retailers, and the second channel involved direct sales to consumers.
Co-Authors Ade Alfina Agustin, Hamdi andrew shandy utama, andrew shandy Desvaeryand, Rega elfina, Yanti Putra Maulana Rafika Putri Aulia Tibrani