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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Ho, Siew Ling
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Humanities

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Critical Success Factors in the Fast food Industry: A Case of McDonald's Kee, Daisy Mui Hung; Ho, Siew Ling; Ho, Yee Syuen; Lee, Tze Wey; Ma, HaoYu; Yin, Yuan
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.29 KB) | DOI: 10.32535/ijthap.v4i2.1061

Abstract

The study is aimed to examine the critical success factors of McDonald's in the fast-food industry. As a leading global brand, McDonald’s has expanded operations into more than 100 countries such as Malaysia, China, and Japan. Its primary purpose is to be the customers' favorite eating place, focusing on customer experience. We employed the quantitative method. A total of 100 customers and 20 employees were surveyed. The result shows that innovation and technology strategies, job satisfaction, marketing strategies, and customer satisfaction are the critical factors that drive McDonald's success in the fast-food industry. The discussion and recommendations are presented.
Critical Success Factors in the Fast food Industry: A Case of McDonald's Kee, Daisy Mui Hung; Ho, Siew Ling; Ho, Yee Syuen; Lee, Tze Wey; Ma, HaoYu; Yin, Yuan
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1061

Abstract

The study is aimed to examine the critical success factors of McDonald's in the fast-food industry. As a leading global brand, McDonald’s has expanded operations into more than 100 countries such as Malaysia, China, and Japan. Its primary purpose is to be the customers' favorite eating place, focusing on customer experience. We employed the quantitative method. A total of 100 customers and 20 employees were surveyed. The result shows that innovation and technology strategies, job satisfaction, marketing strategies, and customer satisfaction are the critical factors that drive McDonald's success in the fast-food industry. The discussion and recommendations are presented.
Co-Authors Ho, Yee Syuen Kee, Daisy Mui Hung Lee, Tze Wey Ma, HaoYu Yin, Yuan