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All Journal Dinasti International Journal of Management Science
Harris, Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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QUALITY CONTROL OF ELEVATOR AND ESCALATOR MAINTENANCE SERVICES AT PT ABC SURABAYA Harris, Aulia; Madelan, Sugiyono; Badawi Saluy, Ahmad
Dinasti International Journal of Management Science Vol. 2 No. 6 (2021): Dinasti International Journal of Management Science (July - August 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i6.860

Abstract

This study aims to analyze the relationship between service quality, product quality and trust in the decision to use brand image as an intervening medium inservice providers elevator and escalator. This type of research is an explanatory research type using quantitative descriptive research methods. The sample used was 70 respondents. The data was processed using themethod Structural Equation Model-Partial Least Square. The results showed that: (1) service quality and product quality had a positive and significant effect on brand image; (2) service quality, brand image and trust have a positive and significant effect on usage decisions; (3) there is a positive and significant influence between service quality and product quality on the decision to use brand image as a mediating variable.
Co-Authors Ahmad Badawi Saluy Madelan, Sugiyono