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Saputra, Alvin Denis
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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THE INFLUENCE OF PERCEPTIONS OF E-TRUST, E-WOM, AND WEB QUALITY TOWARDS ONLINE REPURCHASE INTENTION (Case Study in Tokopedia) Saputra, Alvin Denis
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i1.02

Abstract

This research is to find out the Model on The Influence of Perceptions of e- Trust, e-WOM, and Web Quality Towards Online Repurchase Intention. The subjects in this study were college student in Mercu Buana who ever made transaction in Tokopedia site. The sample used in this study was 95 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that e-Trust has a positive effect on Online Repurchase Intention. e- WOM has a significant positive effect on Online Repurchase Intention and Web Quality has a positive effect on Online Repurchase Intention.
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