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FATHAN BUDIMAN
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KEPUASAN DAN LOYALITAS NASABAH BANK SYARIAH INDONESIA CABANG BOYOLALI FATHAN BUDIMAN
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi loyalitas nasabah Bank Syariah Indonesia Cabang Boyolali. Metode pengumpulan data dilakukan dengan menyebar kuesioner terhadap nasabah Bank Syariah Indonesia Cabang Boyolali. Jenis penelitian ini yaitu penelitian kuantitatif. Jumlah sampel sebanyak 100 responden dengan teknik penarikan sampel purposive sampling. Data yang diperoleh kemudian diolah menggunakan alat bantu IBM SPSS Versi 25. Hasil uji ttes menunjukkan bahwa kinerja pelayanan berpengaruh positif signifikan terhadap loyalitas nasabah, Customer Relationship Management tidak berpengaruh terhadap loyalitas nasabah, digitalisasi bank dan kepuasan nasabah berpengaruh positif signifikan terhadap loyalitas nasabah. Hasil uji Ftes menunjukkan bahwa kinerja pelayanan, Customer Relationship Management, digitalisasi bank dan kepuasan nasabah secara bersama-sama mempengaruhi loyalitas nasabah. Hasil uji path analysis menunjukkan bahwa kepuasan nasabah mampu memediasi pengaruh kinerja pelayanan, Customer Relationship Management dan digitalisasi bank terhadap loyalitas nasabah Bank Syariah Indonesia Cabang Boyolali.
Halal Certification for NU Muslim in Boyolali Regency : A Study on Purchasing Decision of Alwahida Neutralizer Herbal Product, Indonesia Fathan Budiman; M Misbahul Mujib
Journal of Nahdlatul Ulama Studies Vol. 1 No. 2 (2020): Journal of Nahdlatul Ulama Studies
Publisher : Lakpesdam PCNU Kota Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35672/jnus.v1i2.181-200

Abstract

This study used an explanatory research type with a quantitative approach. The sample used in this research was 96 respondents who were NU Muslim consumers of HPAI products in Boyolali regency by using purposive sampling. Data collection methods used in this study were the halal certification questionnaire that included dimensions of sharia, ideology, science, experience, and practice. Technique of data analysis used in this research was descriptive analysis and simple linear regression analysis. The results of the study showed that halal certification did not have a significant influence on purchasing decisions. It was proven by the value of the halal certification count of 1,715 < t table 2.2791 and the significance of 0,90>0.05.
Co-Authors Mujib, M Misbahul