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All Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Yuswinarto, Rahardyan Haris
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Economics, Econometrics & Finance

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ECO TOURISM DEVELOPMENT STRATEGY IN SEMARANG CITY: Case of Mangrove Tugurejo Ecotourism Yuswinarto, Rahardyan Haris; Aminata, Jaka; Susilowati, Indah
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.436

Abstract

This study aims to design an ecotourism development strategy and calculate its economic value. The research method used is a "mixed method" approach. The qualitative approach is obtained from in-depth interviews with parties involved in developing and managing the Tugurejo mangrove forest conservation, which is processed using the NVivo application. In contrast, the quantitative approach is processed using the analysis of the contingent assessment method (CVM) and willingness to pay (WTP). The study results show that the role and involvement of youth are crucial in the preservation of Ecotourism Areas. Conservation is needed in the sustainable development of Ecotourism Areas with the part and participation of youth. The average amount of WTP is Rp. 10.000.00. The economic value of income for one year is estimated to generate Rp revenue. 280,000,000.00 with a ticket of Rp. 5,000 (including parking).
Co-Authors Aminata, Jaka Indah Susilowati