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All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
WIDHIANTINI, WIDHIANTINI
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Analisis Pengembangan Agrowisata Kopi Luwak Alas Harum Bali di Desa Tegallalang DEWI, COKORDA ISTRI TRISNAINA; SURYAWARDANI, I. G. A OKA; WIDHIANTINI, WIDHIANTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p07

Abstract

Analysis of the Development of Alas Harum Bali Civet Coffee Agrotourism in Tegallalang Village Alas Harum Bali is one of many agro-tourism in Bali, the location is very strategic in Tegallalang Village. Due the COVID-19 pandemic, the visitors of Alas Harum Bali getting reduce. This research aims to identifying the external and internal factors which gave an impact to the potential of agro-tourism and determined the main strategy and also the alternative strategy to developing the Alas Harum Bali Agro-Tourism. This research was conducted using the IE Matrix Analysis method to formulate general business development strategies and SWOT Matrix Analysis to formulate alternative business development strategies for Alas Harum Bali. The right marketing strategy applies SO, WO, ST and WT which can be implemented in Alas Harum Bali agro-tourism, among others, are as follows. The SO (strengths-opportunities) strategy is to pay attention to the facilities and attractions that are owned as well as human resources so that they are able to provide optimal services. The ST strategy (strengths-threats) is to pay attention to the facilities owned and develop them so that they are able to overcome unfavorable natural conditions. The WO (weaknesses-opportunities) strategy is to pay attention to facilities and improve the facilities and infrastructure provided so that they are in accordance with the prices offered to visitors.
Strategi Peningkatan Pendapatan Petani Salak Desa Macang, Kecamatan Bebandem, Kabupaten Karangasem WARAPSARI, PUTU TARA ADYUTA; WIDHIANTINI, WIDHIANTINI; ARTINI, NI WAYAN PUTU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Strategy to Increase Snakefruit Farmers Income in Macang Village, Bebandem Districts, Karangasem Regency. Macang Village is one of the villages in Karangasem that has good quality snakefruit, and if it is developed it can increase the income of snakefruit farmers. The purpose of this study was to analyze the socio-economic conditions of snakefruit farmers as well as economic, social, institutional and technological constraints as well as strategies to overcome these obstacles. This type of research uses a combination of qualitative and quantitative, with a non-probability sampling of 25 farmers who are members of the Macang Women Farmer Group. The data analysis technique used in this research is Interpretive Structural Modeling analysis. The strategy that can overcome the socio-economic conditions of snakefruit farmers in Macang Village is to provide information to farmers about good and correct farming methods, provide ideas and innovations in processing snakefruit, as well as economic conditions, namely income by making price agreements, distribution of snackfruit by selling fruit through supermarkets and online sales. The advice given as consideration in this research is to socialize about innovation and marketing of products and technology that can help farmers in running their businesses and overcoming the obstacles they have.
Co-Authors DEWI, COKORDA ISTRI TRISNAINA NI WAYAN PUTU ARTINI SURYAWARDANI, I. G. A OKA WARAPSARI, PUTU TARA ADYUTA