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All Journal Jurnal Pendidikan Ekonomi Undiksha
TeIagawathi, Ni Luh Wayan Sayang
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Economics, Econometrics & Finance Education Social Sciences

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Pembelian Produk pada R3K Rumah Konveksi: Pengaruh Kualitas Produk dan Promosi Muzhoffar, Zhaimmul; TeIagawathi, Ni Luh Wayan Sayang
Jurnal Pendidikan Ekonomi Undiksha Vol 13, No 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.33120

Abstract

This study aims to examine the effect of product quaIity and promotion on purchasing decisions. The research design used in this research is causaI quantitative. The subjects in this study were R3K Rumah Confection and the objects in this study were product quaIity, promotion and purchase decisions. The data coIIection method used a questionnaire, which was then anaIyzed using muItipIe Iinear regression anaIysis with the cIassicaI assumption test. The resuIts of this study indicate that (1) there is a positive and significant effect of product quaIity and promotion on purchasing decisions, (2) there is a positive and significant effect of product quaIity on purchasing decisions, and (3) there is a positive and significant effect of promotion on purchasing decisions. purchase. 
Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng Sriwahyuni, Novia; TeIagawathi, Ni Luh Wayan Sayang
Jurnal Pendidikan Ekonomi Undiksha Vol 13, No 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.32612

Abstract

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.
Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng Sriwahyuni, Novia; TeIagawathi, Ni Luh Wayan Sayang
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.32612

Abstract

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.
Pembelian Produk pada R3K Rumah Konveksi: Pengaruh Kualitas Produk dan Promosi Muzhoffar, Zhaimmul; TeIagawathi, Ni Luh Wayan Sayang
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.33120

Abstract

This study aims to examine the effect of product quaIity and promotion on purchasing decisions. The research design used in this research is causaI quantitative. The subjects in this study were R3K Rumah Confection and the objects in this study were product quaIity, promotion and purchase decisions. The data coIIection method used a questionnaire, which was then anaIyzed using muItipIe Iinear regression anaIysis with the cIassicaI assumption test. The resuIts of this study indicate that (1) there is a positive and significant effect of product quaIity and promotion on purchasing decisions, (2) there is a positive and significant effect of product quaIity on purchasing decisions, and (3) there is a positive and significant effect of promotion on purchasing decisions. purchase. 
Co-Authors Muzhoffar, Zhaimmul Sriwahyuni, Novia