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All Journal International Journal of Artificial Intelligence Research Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Business Management Jurnal Manajemen Dayasaing Society
Lubis, Fajar Rezeki Ananda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
Implementation of Knowledge Management and Human Capital in Micro, Small and Medium Enterprises Lubis, Fajar Rezeki Ananda
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.351 KB) | DOI: 10.29099/ijair.v6i1.336

Abstract

Any organization's success is contingent upon the activities of its staff. This results in ongoing changes in human capital management, where knowledge is viewed as critical for developing appropriate responses to market changes and uncertainties. This study will examine the theoretical underpinnings of knowledge management in the Micro, Small, and Medium-Sized Enterprises (MSME) sector from this vantage point. This research focuses on the importance of knowledge in business, human capital management, and knowledge management for MSME players in order to accomplish this goal. The methodology utilized is qualitative in nature and entails a review of theory and literature to establish a determined viewpoint on problems pertinent to the research object. The findings indicate that human capital management is frequently informal, resulting in an insufficient understanding by MSME actors of the importance or low value of their workforce, which is treated as an operator or manual worker rather than as a subject, thereby underestimating them by failing to recognize that they possess the necessary knowledge to strengthen their creativity and innovate in response to competitive demands. We argue that this technique violates fundamental knowledge management principles, most notably adaptability, self-confidence, leadership, and human resource development, all of which contribute to business-to-market uncertainty.
The Moderation Effect of Job Satisfaction on The Influence of Organizational Commitment and Competency on Lecturer Performance in Asahan District Lubis, Fajar Rezeki Ananda
Jurnal Manajemen Dayasaing Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i1.6214

Abstract

The quality of education is significantly impacted when a professor needs to do better in carrying out his obligations. Reviewing whether organizational commitment and competence affect lecturer performance is therefore crucial. This study was carried out in the Asahan Regency at multiple universities. There were 230 participants in the study's sample. The study's findings demonstrate that organizational commitment significantly and favorably affects the performance of lecturers in higher education in the Asahan Regency. Their dedication and competence positively and significantly impact the performance of lecturers in higher education at Asahan Regency. Organizational commitment has a favorable and significant moderating effect on lecturer performance regarding job satisfaction. The influence of competency on lecturers is positively and strongly moderated by job satisfaction.
Menelusuri Pengaruh Kreativitas Hijau Karyawan terhadap Kinerja Hijau melalui Perilaku Hijau Sukarela Lubis, Yusniar; Suryani, Wan; Hernosa, Siswa Panjang; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.771

Abstract

This study aims to analyze the effect of employee green creativity on green performance through voluntary green behavior at Hotel Grand Aston Medan. A quantitative approach was employed, utilizing a survey method with 150 hotel employees conducted during 2023. The data were analyzed using path analysis to test the relationships between variables. The results indicate that employee green creativity has a significant direct effect on both voluntary green behavior and green performance. Furthermore, voluntary green behavior was found to be a significant mediator between employee green creativity and green performance. These findings highlight the importance of employee creativity in generating environmentally friendly solutions, which in turn contribute to enhancing the hotel’s green performance. This study provides strategic insights for the management of Hotel Grand Aston Medan to improve sustainable performance by empowering employee creativity and voluntary green behavior.
Agile Coaching: A Hybrid Systematic Literature Review and Bibliometric Analysis Risal, Taufiq; Lie, Darwin; Lubis, Fajar Rezeki Ananda
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.156

Abstract

This paper explores the evolving role of Agile coaching, synthesizing findings from a hybrid systematic literature review (SLR) and bibliometric analysis. It investigates the competencies and challenges faced by Agile coaches in supporting successful Agile transformations at both the team and organizational levels. By reviewing 16 articles from the Scopus database, the study identifies key skills, such as leadership, mentoring, conflict resolution, and facilitation of collaboration, essential for Agile coaches. The research also discusses common challenges including resistance to change, knowledge gaps, and organizational barriers. This study contributes to the growing body of knowledge on Agile coaching by providing insights into the practical and theoretical implications of the field and offering recommendations for future research.
Co-Authors Darwin Lie Hasibuan, Thezar Fiqih Hidayat Hernosa, Siswa Panjang Nasib Qian, Violyn Risal, Taufiq sherly sherly Wan Suryani Yusniar Lubis