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All Journal International Journal of Artificial Intelligence Research JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Community Engagement and Emergence Journal (CEEJ) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Business Management Jurnal Manajemen Dayasaing Society
Lubis, Fajar Rezeki Ananda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
Implementation of Knowledge Management and Human Capital in Micro, Small and Medium Enterprises Lubis, Fajar Rezeki Ananda
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.351 KB) | DOI: 10.29099/ijair.v6i1.336

Abstract

Any organization's success is contingent upon the activities of its staff. This results in ongoing changes in human capital management, where knowledge is viewed as critical for developing appropriate responses to market changes and uncertainties. This study will examine the theoretical underpinnings of knowledge management in the Micro, Small, and Medium-Sized Enterprises (MSME) sector from this vantage point. This research focuses on the importance of knowledge in business, human capital management, and knowledge management for MSME players in order to accomplish this goal. The methodology utilized is qualitative in nature and entails a review of theory and literature to establish a determined viewpoint on problems pertinent to the research object. The findings indicate that human capital management is frequently informal, resulting in an insufficient understanding by MSME actors of the importance or low value of their workforce, which is treated as an operator or manual worker rather than as a subject, thereby underestimating them by failing to recognize that they possess the necessary knowledge to strengthen their creativity and innovate in response to competitive demands. We argue that this technique violates fundamental knowledge management principles, most notably adaptability, self-confidence, leadership, and human resource development, all of which contribute to business-to-market uncertainty.
The Moderation Effect of Job Satisfaction on The Influence of Organizational Commitment and Competency on Lecturer Performance in Asahan District Lubis, Fajar Rezeki Ananda
Jurnal Manajemen Dayasaing Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i1.6214

Abstract

The quality of education is significantly impacted when a professor needs to do better in carrying out his obligations. Reviewing whether organizational commitment and competence affect lecturer performance is therefore crucial. This study was carried out in the Asahan Regency at multiple universities. There were 230 participants in the study's sample. The study's findings demonstrate that organizational commitment significantly and favorably affects the performance of lecturers in higher education in the Asahan Regency. Their dedication and competence positively and significantly impact the performance of lecturers in higher education at Asahan Regency. Organizational commitment has a favorable and significant moderating effect on lecturer performance regarding job satisfaction. The influence of competency on lecturers is positively and strongly moderated by job satisfaction.
Menelusuri Pengaruh Kreativitas Hijau Karyawan terhadap Kinerja Hijau melalui Perilaku Hijau Sukarela Lubis, Yusniar; Suryani, Wan; Hernosa, Siswa Panjang; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.771

Abstract

This study aims to analyze the effect of employee green creativity on green performance through voluntary green behavior at Hotel Grand Aston Medan. A quantitative approach was employed, utilizing a survey method with 150 hotel employees conducted during 2023. The data were analyzed using path analysis to test the relationships between variables. The results indicate that employee green creativity has a significant direct effect on both voluntary green behavior and green performance. Furthermore, voluntary green behavior was found to be a significant mediator between employee green creativity and green performance. These findings highlight the importance of employee creativity in generating environmentally friendly solutions, which in turn contribute to enhancing the hotel’s green performance. This study provides strategic insights for the management of Hotel Grand Aston Medan to improve sustainable performance by empowering employee creativity and voluntary green behavior.
Agile Coaching: A Hybrid Systematic Literature Review and Bibliometric Analysis Risal, Taufiq; Lie, Darwin; Lubis, Fajar Rezeki Ananda
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.156

Abstract

This paper explores the evolving role of Agile coaching, synthesizing findings from a hybrid systematic literature review (SLR) and bibliometric analysis. It investigates the competencies and challenges faced by Agile coaches in supporting successful Agile transformations at both the team and organizational levels. By reviewing 16 articles from the Scopus database, the study identifies key skills, such as leadership, mentoring, conflict resolution, and facilitation of collaboration, essential for Agile coaches. The research also discusses common challenges including resistance to change, knowledge gaps, and organizational barriers. This study contributes to the growing body of knowledge on Agile coaching by providing insights into the practical and theoretical implications of the field and offering recommendations for future research.
Pengaruh Managerial Coaching dan Team Autonomy terhadap Kinerja Karyawan di Perusahaan Perkebunan dan Pengolahan Kelapa Sawit di Pulau Sumatera Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Lubis, Yusniar; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.587

Abstract

This study aims to examine the influence of managerial coaching and team autonomy on employee performance and to evaluate the mediating role of work climate on the influence of managerial coaching and team autonomy on work engagement. Additionally, this study investigates the role of work engagement as a mediator between managerial coaching, team autonomy, and work climate on employee performance in palm oil plantations and processing companies in Sumatra. The sample consists of 523 employees. Structural Equation Modeling Partial Least Squares (SEM PLS) is the analysis method. The results indicate that managerial coaching significantly influences work climate and work engagement, and team autonomy also significantly influences work climate and engagement. Work climate significantly influences work engagement and employee performance, and work engagement significantly influences performance. The indirect effects analysis shows that work climate mediates the influence of team autonomy on work engagement, and work engagement mediates the influence of managerial coaching and team autonomy on performance.
Peran Motivasi dalam Memoderasi Pengaruh Kecerdasan Emosional, Keseimbangan Kehidupan Kerja, Kepemimpinan, dan Etos Kerja terhadap Kinerja Karyawan Lubis, Yusniar; Lubis, Fajar Rezeki Ananda; Syaifuddin, Syaifuddin; Nasib, Nasib
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.588

Abstract

This research assesses the direct and indirect impact of emotional intelligence, work-life balance, leadership, and work ethics on employee performance at the Camait office in Central Tapanuli Regency, North Sumatra. Employing a quantitative analytic approach, the study sampled 146 workers, from which 88 employees were selected using the Slovin formula. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that emotional intelligence, work-life balance, leadership, and motivation directly, positively, and significantly impact employee performance. In contrast, work ethic does not significantly affect employee performance. Moreover, motivation is a moderating variable that can indirectly influence the relationships between work-life balance, leadership, work ethic, and employee performance. However, motivation alone cannot effectively moderate the relationship between work ethic and employee performance at the Central Tapanuli Regency Head Office. This study underscores the importance of enhancing emotional intelligence, achieving a better work-life balance, and cultivating effective leadership to boost employee performance. Furthermore, it highlights the crucial role of motivation as a moderating factor in improving overall job performance. However, it emphasizes that motivation should be complemented with other strategies to address work ethic issues effectively.
Pengaruh Kepemimpinan Transformasional, Kompensasi Dan Komitmen Organisasional Terhadap Kinerja Karyawan PT. Lautan Benua Nusantara Indonesia Medan Tantriana, Sherly; Wijaya, Kelvin Halim; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10204

Abstract

Lautan Benua Nusantara Indonesia, perusahaan yang bergerak dalam sektor transportasi laut, saat ini menghadapi tantangan berupa penurunan kinerja karyawan. Hal tersebut ditandai dengan keterlambatan penyelesaian pekerjaan, meningkatnya kesalahan operasional, serta menurunnya kualitas dan efisiensi kerja. Kondisi ini semakin diperburuk oleh praktik kepemimpinan transformasional yang belum berjalan optimal, di mana pimpinan belum mampu memberikan inspirasi, motivasi, serta perhatian terhadap kebutuhan individual karyawan. Akibatnya, semangat kerja, inisiatif, dan keterlibatan tim cenderung melemah. Selain itu, ketidakpuasan terhadap kompensasi yang dianggap tidak sepadan dengan beban kerja dan risiko turut menurunkan motivasi serta loyalitas karyawan. Hal ini berdampak pada menurunnya produktivitas dan meningkatnya potensi terjadinya turnover. Faktor lain yang memengaruhi kinerja adalah rendahnya komitmen organisasional, yang tercermin dari lemahnya keterikatan emosional dan rasa kepedulian karyawan terhadap pencapaian tujuan perusahaan. Kondisi tersebut tidak hanya mengurangi daya saing individu, tetapi juga menimbulkan kesulitan bagi perusahaan dalam mempertahankan talenta serta menjaga stabilitas operasional. Populasi penelitian ditetapkan pada seluruh karyawan perusahaan yang berjumlah 139 orang. Teknik pengambilan sampel menggunakan simple random sampling, yaitu metode pengambilan secara acak tanpa memperhatikan strata, di mana setiap anggota populasi memiliki peluang yang sama untuk terpilih menjadi sampel. Dengan menggunakan rumus Slovin pada tingkat kesalahan 5%, jumlah sampel yang diperoleh adalah 103 karyawan. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh signifikan terhadap kinerja karyawan PT. Lautan Benua Nusantara Indonesia Medan. Demikian pula, kompensasi terbukti berpengaruh terhadap kinerja karyawan, dan komitmen organisasional juga memiliki pengaruh yang berarti terhadap peningkatan kinerja. Secara simultan, kepemimpinan transformasional, kompensasi, dan komitmen organisasional bersama-sama memberikan kontribusi yang signifikan terhadap kinerja karyawan di perusahaan tersebut.
Effect of Incentives, Career Development and Employment Conflict on Employee Achievement at PT. Plasindo Works Tantri, Kristina; Febriant, Jerry; Wie Son, Stif; Lubis, Fajar Rezeki Ananda
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.19038

Abstract

The purpose of this study was to determine and analyze the effect of incentives, career development and work conflict on employee performance at PT. Karya Plasindo so that the company can improve and improve the work performance of its employees. The research methodology used is explanatory research. The total population is 141 employees while the sample obtained by the Slovin formula is 105 people. The data processing technique used multiple linear regression analysis. The results of this test show that either partially or simultaneously, career development and work conflict have a positive and significant impact on employee performance at PT. Plasindo's work. The magnitude of the influence of the variable is 40.4% which is influenced by other factors.
Co-Authors Darwin Lie Febriant, Jerry Hernosa, Siswa Panjang Nasib Qian, Violyn Risal, Taufiq sherly sherly Syaifuddin Syaifuddin Tantri, Kristina Tantriana, Sherly Thezar Fiqih Hidayat Hasibuan Wan Suryani Wie Son, Stif Wijaya, Kelvin Halim Yusniar Lubis