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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SULTANIST: Jurnal Manajemen dan Keuangan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Akuntansi Kesatuan Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Artificial Intelligence and Digital Business Journal of Business Management Jurnal Manajemen Dayasaing
Lubis, Fajar Rezeki Ananda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Social Sciences

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THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
Implementation of Knowledge Management and Human Capital in Micro, Small and Medium Enterprises Lubis, Fajar Rezeki Ananda
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.351 KB) | DOI: 10.29099/ijair.v6i1.336

Abstract

Any organization's success is contingent upon the activities of its staff. This results in ongoing changes in human capital management, where knowledge is viewed as critical for developing appropriate responses to market changes and uncertainties. This study will examine the theoretical underpinnings of knowledge management in the Micro, Small, and Medium-Sized Enterprises (MSME) sector from this vantage point. This research focuses on the importance of knowledge in business, human capital management, and knowledge management for MSME players in order to accomplish this goal. The methodology utilized is qualitative in nature and entails a review of theory and literature to establish a determined viewpoint on problems pertinent to the research object. The findings indicate that human capital management is frequently informal, resulting in an insufficient understanding by MSME actors of the importance or low value of their workforce, which is treated as an operator or manual worker rather than as a subject, thereby underestimating them by failing to recognize that they possess the necessary knowledge to strengthen their creativity and innovate in response to competitive demands. We argue that this technique violates fundamental knowledge management principles, most notably adaptability, self-confidence, leadership, and human resource development, all of which contribute to business-to-market uncertainty.
The Moderation Effect of Job Satisfaction on The Influence of Organizational Commitment and Competency on Lecturer Performance in Asahan District Lubis, Fajar Rezeki Ananda
Jurnal Manajemen Dayasaing Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i1.6214

Abstract

The quality of education is significantly impacted when a professor needs to do better in carrying out his obligations. Reviewing whether organizational commitment and competence affect lecturer performance is therefore crucial. This study was carried out in the Asahan Regency at multiple universities. There were 230 participants in the study's sample. The study's findings demonstrate that organizational commitment significantly and favorably affects the performance of lecturers in higher education in the Asahan Regency. Their dedication and competence positively and significantly impact the performance of lecturers in higher education at Asahan Regency. Organizational commitment has a favorable and significant moderating effect on lecturer performance regarding job satisfaction. The influence of competency on lecturers is positively and strongly moderated by job satisfaction.
Agile Coaching: A Hybrid Systematic Literature Review and Bibliometric Analysis Risal, Taufiq; Lie, Darwin; Lubis, Fajar Rezeki Ananda
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.156

Abstract

This paper explores the evolving role of Agile coaching, synthesizing findings from a hybrid systematic literature review (SLR) and bibliometric analysis. It investigates the competencies and challenges faced by Agile coaches in supporting successful Agile transformations at both the team and organizational levels. By reviewing 16 articles from the Scopus database, the study identifies key skills, such as leadership, mentoring, conflict resolution, and facilitation of collaboration, essential for Agile coaches. The research also discusses common challenges including resistance to change, knowledge gaps, and organizational barriers. This study contributes to the growing body of knowledge on Agile coaching by providing insights into the practical and theoretical implications of the field and offering recommendations for future research.
Pengaruh Kepemimpinan Transformasional, Kompensasi Dan Komitmen Organisasional Terhadap Kinerja Karyawan PT. Lautan Benua Nusantara Indonesia Medan Tantriana, Sherly; Wijaya, Kelvin Halim; Lubis, Fajar Rezeki Ananda; Nasib, Nasib
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10204

Abstract

Lautan Benua Nusantara Indonesia, perusahaan yang bergerak dalam sektor transportasi laut, saat ini menghadapi tantangan berupa penurunan kinerja karyawan. Hal tersebut ditandai dengan keterlambatan penyelesaian pekerjaan, meningkatnya kesalahan operasional, serta menurunnya kualitas dan efisiensi kerja. Kondisi ini semakin diperburuk oleh praktik kepemimpinan transformasional yang belum berjalan optimal, di mana pimpinan belum mampu memberikan inspirasi, motivasi, serta perhatian terhadap kebutuhan individual karyawan. Akibatnya, semangat kerja, inisiatif, dan keterlibatan tim cenderung melemah. Selain itu, ketidakpuasan terhadap kompensasi yang dianggap tidak sepadan dengan beban kerja dan risiko turut menurunkan motivasi serta loyalitas karyawan. Hal ini berdampak pada menurunnya produktivitas dan meningkatnya potensi terjadinya turnover. Faktor lain yang memengaruhi kinerja adalah rendahnya komitmen organisasional, yang tercermin dari lemahnya keterikatan emosional dan rasa kepedulian karyawan terhadap pencapaian tujuan perusahaan. Kondisi tersebut tidak hanya mengurangi daya saing individu, tetapi juga menimbulkan kesulitan bagi perusahaan dalam mempertahankan talenta serta menjaga stabilitas operasional. Populasi penelitian ditetapkan pada seluruh karyawan perusahaan yang berjumlah 139 orang. Teknik pengambilan sampel menggunakan simple random sampling, yaitu metode pengambilan secara acak tanpa memperhatikan strata, di mana setiap anggota populasi memiliki peluang yang sama untuk terpilih menjadi sampel. Dengan menggunakan rumus Slovin pada tingkat kesalahan 5%, jumlah sampel yang diperoleh adalah 103 karyawan. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh signifikan terhadap kinerja karyawan PT. Lautan Benua Nusantara Indonesia Medan. Demikian pula, kompensasi terbukti berpengaruh terhadap kinerja karyawan, dan komitmen organisasional juga memiliki pengaruh yang berarti terhadap peningkatan kinerja. Secara simultan, kepemimpinan transformasional, kompensasi, dan komitmen organisasional bersama-sama memberikan kontribusi yang signifikan terhadap kinerja karyawan di perusahaan tersebut.
Effect of Incentives, Career Development and Employment Conflict on Employee Achievement at PT. Plasindo Works Tantri, Kristina; Febriant, Jerry; Wie Son, Stif; Lubis, Fajar Rezeki Ananda
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.19038

Abstract

The purpose of this study was to determine and analyze the effect of incentives, career development and work conflict on employee performance at PT. Karya Plasindo so that the company can improve and improve the work performance of its employees. The research methodology used is explanatory research. The total population is 141 employees while the sample obtained by the Slovin formula is 105 people. The data processing technique used multiple linear regression analysis. The results of this test show that either partially or simultaneously, career development and work conflict have a positive and significant impact on employee performance at PT. Plasindo's work. The magnitude of the influence of the variable is 40.4% which is influenced by other factors.
THE INFLUENCE OF DIGITAL TRANSFORMATION, ORGANIZATIONAL CULTURE, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT AT BANK SUMUT HEAD OFFICE Prianatama, Reza; Edward, Yusuf Ronny; Lubis, Fajar Rezeki Ananda; Simanjuntak, Dahnil Anzar
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.817

Abstract

This study aims to analyze the influence of digital transformation, organizational culture, and job satisfaction on employee performance through employee engagement as a mediating variable at Bank Sumut Head Office. The research uses a quantitative approach with an explanatory research design. The population consists of 516 employees. Data were collected using a Likert-scale questionnaire, and analyzed using analyzed using the measurement model (outer model), Goodness of Fit (GoF) criteria, and the structural model (inner model). The results indicate that digital transformation, organizational culture, and job satisfaction have a positive and significant effect on employee engagement. Furthermore, employee engagement has a significant positive impact on employee performance. Employee engagement also serves as a mediating variable in the relationship between digital transformation, organizational culture, and job satisfaction on employee performance. These findings highlight the crucial role of employee engagement in enhancing employee performance, particularly in the context of digital transformation and organizational culture development within the banking sector. Therefore, Bank Sumut’s management is encouraged to strengthen digital transformation initiatives, foster a positive organizational culture, and improve job satisfaction in order to boost employee engagement and optimize performance.
THE EFFECT OF JOB EMBEDDESS ON WORK PRODUCTIVITY THROUGH WORK ENGAGEMENT AT PT PERKEBUNAN NUSANTARA III Novrini, Susan; Syaifuddin, Syaifuddin; Lubis, Fajar Rezeki Ananda; Romy, Elly
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.818

Abstract

The decline in company performance and productivity has had many negative impacts that are detrimental to the company. Therefore, it is important to examine the effect of Job Embeddedness on Work Productivity through Work Engagement at PT Perkebunan Nusantara III. The type of research used by the researchers in this study is quantitative. The population in this study was the community, students, and alumni of PT Perkebunan Nusantara III employees. The study sample size was 456. The results showed that Job Embeddedness significantly influenced work engagement at PT Perkebunan Nusantara III. Job Embeddedness also significantly influenced work productivity at PT Perkebunan Nusantara III. Furthermore, work engagement also significantly influenced work productivity at PT Perkebunan Nusantara III. Finally, it was found that Job Embeddedness significantly influenced work productivity through work engagement at PT Perkebunan Nusantara III.
THE EFFECT OF COMPETENCY ON LECTURERS' PERFORMANCE WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE IN HIGHER EDUCATION IN PEMATANGSIANTAR Syaifuddin, Syaifuddin; Sihombing, Sabar Dumayanti; Lubis, Fajar Rezeki Ananda; Simanjuntak, Dahnil Anzar
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.827

Abstract

The decline in lecturer quality is undoubtedly caused by various factors, both internal and external. This study will examine the influence of competency on lecturer performance, with organizational culture as an intervening variable at universities in Pematangsiantar. The sample size for this study was 220 people. The results indicate that competency (X1) directly and positively influences organizational culture (Z) and lecturer performance (Y) at universities in Pematangsiantar. Furthermore, organizational culture (Z) can indirectly mediate the relationship between competency (X1) and lecturer performance (Y) at universities in North Sumatra.
Digital Transformation and Managerial Accounting in Improving the Accountability of Public Organizations Simanjuntak, Dahnil Anzar; Lubis, Fajar Rezeki Ananda
Jurnal Ilmiah Akuntansi Kesatuan Vol. 14 No. 1 (2026): JIAKES Edisi Februari 2026
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v14i1.5069

Abstract

Increasing demands for transparency and responsible financial management in public organizations have highlighted the need for both technological and managerial improvements. This study aims to examine the influence of digital transformation and managerial accounting on the accountability of public organizations. A causal explanatory quantitative approach was employed, with primary data collected from 100 respondents across regional apparatus organizations and analyzed using multiple linear regression. The results indicate that both digital transformation and managerial accounting have positive and significant effects on public organization accountability, both partially and simultaneously. Managerial accounting is the more dominant factor, suggesting that effective use of cost information for planning, control, and performance evaluation is crucial alongside technological advancement. The model explains 68.5% of the variation in accountability. This study contributes by integrating digital transformation and managerial accounting in a single framework and providing empirical evidence from a local government context. The findings imply that aligning digital infrastructure with strong managerial accounting practices is essential for achieving sustainable and comprehensive accountability in public sector governance.
Co-Authors Darwin Lie Edward, Yusuf Ronny Febriant, Jerry Nasib Novrini, Susan Nugraha, Muhammad Bagus Prianatama, Reza Qian, Violyn Romy, Elly Sabar Dumayanti Sihombing Sagala, Adriani sherly sherly Simanjuntak, Dahnil Anzar Syaifuddin Syaifuddin Tantri, Kristina Tantriana, Sherly Taufiq Risal Thezar Fiqih Hidayat Hasibuan Wie Son, Stif Wijaya, Kelvin Halim Yusniar Lubis