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All Journal Diponegoro Journal of Management
Abdul Rahman, Yusuf
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Decision Sciences, Operations Research & Management

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PENGARUH PERSEPSI HARGA, INTENSITAS PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK FAMILI Abdul Rahman, Yusuf; Hidayati, Retno
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of price perceptions, promotion intensity,and service quality on purchase decisions at Optik Famili. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents who have purchased a product at least once at Optik Famili. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test, and t test. The result showed that all independent variables: price perceptions, promotion intensity,and service quality has positive and significant influence towards on purchase decisions at Optik Famili.
Co-Authors Retno Hidayati