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Pamungkas, Andreas Tri
Ilmu Komunikasi, Universitas Amikom Yogyakarta
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Journal : Jurnal Komunikasi

 1 
Strategi Bersaing Stasiun Jaringan NET TV Yogyakarta di Era Digital Andreas Tri Pamungkas
Jurnal Komunikasi Vol. 17 No. 1 (2022): VOLUME 17 NO 1 OKTOBER 2022
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol17.iss1.art8

Abstract

Digitalization has given opportunities and threats for new businesses in broadcasting services because it will create a more competitive environment. This research was intended to identify and to analyze NET TV’s strategies in the digital era in winning the competition. This study utilized a descriptive-qualitative method with case strategy approach. The data were analyzed using PEST and Porter’s industry value chain. The results of this research discovered that in order to create a more beneficial economy, NET TV Bureau Yogyakarta optimized digital media such as YouTube and Instagram, the business shake-up provided the private broadcasting station with supporting strength for realizing a network system established based on the democratization of broadcasts.
Co-Authors Asrita, Stara Devian, Naufal Fajri Olivia Lewi Pramesti Pramesti, Olivia Lewi Purnamasari, Novita Ika Sulahudin Al Ayubi Virgiawan, Armanda Revino