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All Journal Proceeding SENDI_U Jurnal Ilmiah Edunomika (JIE)
Fauziyah, Atikah Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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MEMBANGUN KEPUASAN PELANGGAN INDIHOME TELKOM WITEL KUDUS DENGAN MENINGKATKAN PERSEPSI HARGA, LAYANAN PURNA JUAL, DAN PROMOSI Fauziyah, Atikah Nur; Tjahjaningsih, Endang
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

The study aims to examine and analyze the effect of price perception, after sales service, and promotion on customer satisfaction at Telkom Witel Kudus. The population is Indihome’s customer in Kudus Regency and this study take a sample of 100 respondents. The sampling technique in this study used purposive sampling. The data used in this study takes a primary data, with a questionnaire as a research instrument. The analytical tools used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (Adjusted R Square), which is then processed by calculation of SPSS 21. The results showed price perception, after sales service and promotion has a positve effect and significant on customer satisfaction.
PERAN AKTIVITAS SOCIAL MEDIA MARKETING TERHADAP CUSTOMER BRAND ENGAGEMENT DAN DAMPAKNYA BAGI BRAND LOYALTY DI AKUN INSTAGRAM STARBUCKS INDONESIA Fauziyah, Atikah Nur; Yoestini, Yoestini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13821

Abstract

The purpose of this study is to explore the influence of interactive, informative, and social media marketing trends on customer brand engagement and the consequences for the brand loyalty of the @starbucksindonesia Instagram account. The population used in this study is followers and customers on accounts Instagram @starbucksindonesia in Semarang City. In taking the sample, the researcher used a purposive sampling method and distributed the Google form questionnaire as the instrument. SEM (Structural Equation Mode) with SMART PLS 3 is used in this study to carry out validity tests, reliability tests, coefficient of determination tests (Adjusted R Square) and t tests. The results of this study indicate an informative variable. The trend variable has a significant positive effect on customer brand involvement and brand loyalty except interactive. Keyword : Interactive, Interactivity, Informative, Trend, Trendy, Customer Brand Engagement, dan Brand Loyalty
Co-Authors Endang Tjahjaningsih Yoestini Yoestini