Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding SENDI_U
Sari, Dila Purnama
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA DI KOTA SEMARANG Sari, Dila Purnama; Soliha, Euis
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to discuss and analyze the effect of product quality, price perception and promotion on the Tokopedia e-commerce purchasing decision process in Semarang City. The population in this study are consumers who have bought goods or products in Tokopedia, Semarang City. The research method used was purposive sampling. The sample used was taken as many as 100 respondents with the data collection method using a questionnaire.The results of the study prove that product quality is positive for the purchasing decision process.price perception has no effect on the purchasing decision process and promotion has a positive effect on the purchasing decision process.
Co-Authors Euis Soliha