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All Journal Jurnal al-Ulum : Jurnal Pemikiran dan penelitian ke-Islaman Adaara: Jurnal Manajemen Pendidikan Islam Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam
Ma'shum, Sya'roni
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Strategi Pemasaran Jasa Pendidikan Terhadap Kepuasan Pelayanan Bagi Peserta Didik di SMP IT Mutiara Hikmah Bekasi Fauziah, Evi Hopipah; Nurlaeli, Acep; Ma'shum, Sya'roni
Adaara: Jurnal Manajemen Pendidikan Islam Vol 14, No 2 (2024): Adaara: Jurnal Manajemen Pendidikan Islam
Publisher : Program Studi Manajemen Pendidikan Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v14i2.6468

Abstract

This research was conducted to find out whether students were satisfied with what was promised when the PPDB committee carried out its marketing with the services available at the Mutiara Hikmah IT Middle School Bekasi because seen from the condition of the number of interested students at Mutiara Himah IT Middle School from year to year, sometimes it was in accordance with the quota. or less than the quota that has been set, while the strategy carried out has been maximized to attract the interest of prospective new students. This research uses a quantitative research approach and correlational methods. The population in this study involved grades VII to IX, with a sample of 73 students. Data collection techniques using questionnaires and documentation. For data analysis used, namely descriptive statistics and classical assumption tests, hypotheses were tested by calculating the coefficient of determination, significance level, and regression analysis. The results of the research show that there is an influence of educational service marketing strategies on service satisfaction for students. It is known that the calculated t value is 12.976 1.993 t table with a significance value of 0.000 0.05, which means that Ho is rejected and Ha is accepted. The level of influence of educational service marketing strategies on the service satisfaction variable for students is 70.3% with the remaining 29.7% being influenced by variables not studied.  Keywords: Marketing, Education and Service Satisfaction      
Implementasi Manajemen Sarana Prasarana Pendidikan di Sekolah Menengah Atas (SMA) dalam Rangka Peningkatan Mutu Pembelajaran Rahma Zhafirah, Alya; Nurlaeli, Acep; Ma'shum, Sya'roni
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol 7 No 2 (2024): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/dirasah.v7i2.1371

Abstract

Educational facilities and infrastructure are very important to support learning activities in every school, especially in facilitating an effective learning process. This study aims to explain how the management of facilities and infrastructure can improve the quality of learning at SMAN 3 Karawang. Management of educational facilities and infrastructure includes planning, organizing, implementing, monitoring, and evaluating. This study used a qualitative approach with data collection techniques in the form of interviews, observations, and documentation, involving respondents such as the head of infrastructure and school principal. Data analysis was done by reducing, presenting, and drawing conclusions. The results showed that the implementation of educational facilities and infrastructure management at SMAN 3 Karawang has met the set standards, allowing optimal utilization for learning activities and school administration, thus contributing to the overall improvement of school quality.
THE APPLICATION OF THE HORAY COURSE REVIEW MODEL WITH AFFECTIVE STRATEGIES TO IMPROVE LEARNING OUTCOMES ISLAMIC RELIGIOUS EDUCATION Nurpadilah, Alimah; Ma'shum, Sya'roni; Permana, Higil
Jurnal Al-Ulum : Jurnal Pemikiran dan Penelitian Ke-Islaman Vol 12 No 4 (2025): al-Ulum: Jurnal Pendidikan, Penelitian dan Pemikiran Keislaman
Publisher : Universitas Islam Madura

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Abstract

This research aims to improve student learning outcomes in PAI subjects through the application of the CRH model with affective strategies in students in grade VIII-A SMP Negeri 2 West Karawang. The research method uses a quantitative approach with a class action research (PTK) design which is carried out in two cycles, each consisting of stages of planning, implementation, observation, and reflection. The subjects of the study were 40 students of class VIII-A. Data collection instruments are in the form of learning outcome tests and observation sheets of student activities during learning. Data analysis was carried out descriptively by comparing the results between cycles. The results of the study show that the application of the CRH model with affective strategies has a positive impact on student learning outcomes. In the first cycle, the level of learning completeness only reached 66.6% with the category of lacking. However, after improvements and the implementation of actions in cycle II, the completeness rate increased significantly to 82.4% with the good category. This improvement shows that the CRH model is able to create a more interesting learning atmosphere, foster motivation, and increase active student engagement. Thus, it can be concluded that the use of the Horay Course Review model with affective strategies is effective in improving PAI learning outcomes. This model is worthy of being implemented more widely in learning, especially in materials that require strengthening concept understanding as well as developing positive attitudes of students.
Co-Authors Fauziah, Evi Hopipah Nurlaeli, Acep Nurpadilah, Alimah Permana, Higil Rahma Zhafirah, Alya