Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Warta Pendidikan : Jurnal Pendidikan dan Budaya
Surya Sumantri
Unknown Affiliation
Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Advertising Messages, Ads Attraction and Celebrity Endorser on Purchase Decisions for Yamaha Mio Products (Case Study in West Jakarta Administrative City) Surya Sumantri
Warta Pendidikan | e-Journal Vol. 5 No. 10 (2021): Warta Pendidikan
Publisher : Pusat Pengkajian dan Pengembangan Sumber Daya Manusia (P3SDM) Melati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0503/wp.v5i10.120

Abstract

This study aims to analyze the influence of advertising messages, advertising attractiveness and celebrity endorser towards on purchase decision of Yamaha Mio. The primary data were derived from questionnaire and the secondary data were from company statistics. The population of the research comes from all citizens of west Jakarta Municipality who used Yamaha Mio. The method of analysis used in this study is multiple linear regression. The results show that advertising messages, advertising attractiveness and celebrity endorser together have a significant effect on purchasing decisions. Partially advertising message, advertising attractiveness and celebrity endorser have a significant positive effect on purchasing decision. The most advertising attractiveness is powerfull variable of influence on purchasing decisions.
Co-Authors