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All Journal Jambura Equilibrium Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Winardy, Jeffri
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Economics, Econometrics & Finance Social Sciences

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Analysis of Factors Influencing Brand Loyalty to International Clothing Brands in Batam City Mediated by Brand Trust Winardy, Jeffri; Marheni, Dewi Khornida
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1330

Abstract

This research was conducted to determine the factors influencing Brand Loyalty to international clothing brands in Batam City, which is mediated by Brand Trust. By using purposive sampling, samples obtained as many as 355 respondents. Empirical data was obtained using the online questionnaire distribution method with the Google form. The research data was tested using the Structural Equation Modeling (SEM) technique with Smart PLS 3 for Windows. The variables contained in the research are Brand Reputation, Brand Personality, Brand Experience, Brand Image, Brand Trust, and Brand Loyalty. The study results show that the variables of Brand Experience and Brand Trust affect Brand Loyalty. Variables of Brand Experience, Brand Image, Brand Personality, and Brand Reputation influence Brand Trust. Meanwhile, Brand Image, Brand Personality, and Brand Reputation variables do not affect Brand Loyalty. Brand Image and Brand Reputation variables affect Brand Loyalty when mediated by Brand Trust. Meanwhile, Brand Experience and Brand Personality do not affect Brand Loyalty when mediated by Brand Trust. This study is expected to become a reference and literature for building marketing strategies to be more effective and efficient. So it can be used by companies as a source of information and insight in making business decisions.
The Impact of BI Rate, Exchange Rate, and Inflation on Broad Money in Indonesia Hesniati, Hesniati; Koo, Felicia; Fernando, Fernando; Winardy, Jeffri; Chuadra, Wiriya Dharma
Jambura Equilibrium Journal Vol 4, No 2 (2022): Vol 4. No. 2. July 2022
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v4i2.14145

Abstract

The purpose of this study is to develop a model and research the effect of macroeconomics which includes the BI rate, exchange rate, and inflation on the development of the broad money (M2) by using data from the last ten years from 2011-2020 and obtaining 120 data. The method used in this research is quantitative research using SPSS software as a data processing tool. The results show that the variable BI rate, exchange rate, and inflation simultaneously have a significant effect on the amount of money circulating in Indonesia in the 2011-2020 period. In addition, the inflation variable and the BI rate have a negative relationship with the broad money (M2). Meanwhile, the exchange rate has a significant positive effect on broad money (M2).
Co-Authors Chuadra, Wiriya Dharma Fernando Fernando, Fernando Hesniati, Hesniati Koo, Felicia Marheni, Dewi Khornida